Burberry
Hero Elixir
Hero Elixir is an elixir de parfum for men by Burberry, launched in 2026 and composed by Aurélien Guichard. The house presents it as a richer, more intense reading of Hero: tonka bean and vanilla open it, leather blends with the line’s trio of cedars, and a blackened leather accord deepens its amber and smoky facets.
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Burberry launched Hero Elixir de Parfum in February 2026, the new chapter of the Hero collection, under license from Coty. The house explores through it the dualities of man, power and sensitivity, vulnerability and strength, a quieter courage rooted in self-awareness rather than display.
A rediscovery
Aurélien Guichard describes Hero Elixir as a rediscovery: a return to Hero’s emblematic trio of cedars, in a darker, more sensual light. The house calls it warm, sensual and quietly powerful.
Coty rolled it out in airport stores worldwide in March 2026.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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