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Armani

I Will

Masculine eau de parfum composed by Nathalie Lorson and Alberto Morillas in 2026. Cardamom and bergamot in the top notes, lavender and violet leaf in the heart, vanilla and leather in the base.

Brand
Armani
Launch year
2026
Perfumers
Gender
Men
Olfactory family
Oriental
Concentration
Eau de Parfum
EAN
3614274578690 (60 ml) · 3614274492163 (100 ml) · 3614274943696 (refill 100 ml)

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I Will

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With I Will, Giorgio Armani establishes in 2026 a new masculine pillar, the first in more than twenty years. The house presents it as an addition rather than a replacement: Acqua di Giò and Stronger With You retain their place, while the newcomer occupies its own territory, without a line name, described by the brand as amber woody leathery.

The composition is signed by Alberto Morillas and Nathalie Lorson, master perfumers at DSM-Firmenich. Armani Beauty cites four years of work and more than 2,800 trials before the formula was finalized, built around a vanilla carried in a masculine register. The name is read in the phrase the house places as its motto: “It's not about luck, it's about Will.”

The project is among the last personally followed by Giorgio Armani before his death: according to launch sources, he was involved in the design of the fragrance, of the bottle and of the campaign concept. Distributed under license by L'Oréal, I Will arrives in the United States on August 15, 2026, in Europe from September, and in the United Kingdom on September 9.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What the community says

LongevityAll day
Fleeting2 votesAll day
SillageOverpowering
Intimate1 voteOverpowering

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The advertising

Jonathan Bailey filmed by Todd Field

Jonathan Bailey, new global ambassador, directed by Todd Field in a film about an actor who falters and then takes a risk.

Jonathan Bailey lends his face to I Will and becomes, in the same move, Global Fragrance Ambassador for Giorgio Armani. He had already appeared for the house in the Emporio Armani eyewear campaign in fall 2024.

The film is directed by filmmaker Todd Field and closes on the tagline “It's not about luck, it's about will.” The narrative follows Bailey as an actor who falters on stage and then chooses to take a risk, searching for meaning as he prepares his next role in Los Angeles. This grounding in cinema is claimed by the brand, a longtime partner of the Venice Film Festival.

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