Only The Brave Street
STREET the perfume Diesel Only The Brave Better, the pioneer of worn and torn jeans dared to price them at completely wild rates for a time when denim had not yet entered the high-end world.

Where to buy
The worldwide success is now undeniable, and Diesel's first perfume launched as a duo, Fuel For Life, along with the second perfume, this time solely masculine, Only The Brave, will not undermine this Italian house's dominance in the world of perfumery as well as fashion.
Only The Brave Street, all the energy and panache of modern men
The first perfume in the Only The Brave range was born in 2009 under the guidance of Renzo Rosso, of course, but also of the three great perfumers Aliénor Massenet, Pierre Wargnye and Olivier Polge. From the moment Diesel's glass fist arrived in perfumery, men were captivated both by its original composition and by the powerful message it sought to convey, between courage, willpower and freedom to act for a life and a world made better.
Afterward, the various ambassadors of Only The Brave followed one another, sometimes embodying a more rebellious style with Only The Brave Tattoo, sometimes confronting a fantastical yet cruel urban jungle in Only The Brave Wild.
For Only The Brave Street, we discover two great French hip-hop talents, Les Twins, delivering a choreography of intense energy that highlights the strength and vigor of the street. A street culture closely tied, moreover, to the values of bravery that Renzo Rosso has always wanted to associate with Only The Brave.
But our art is much more than dance. When we dance, we push past our limits to be the best. The street taught us to be tolerant toward others, but demanding toward ourselves, Les Twins say about the partnership with Diesel for Only The Brave Street.
The strength of contrasts plays out through spicy licorice notes in Only The Brave Street, like a burst of energy
Despite a composition still built, like the original bottle, on the strength of contrasts, the perfumers of Only The Brave Street are entirely different from those who created Only The Brave more than ten years earlier. Aliénor Massenet, Olivier Polge and Pierre Wargnye have thus given way to Nelly Hachem-Ruiz, a young perfumer who created the perfume Esprit pour Homme in 2017 and Beyond for David Beckham.
Only The Brave Street therefore opens, like every bottle in the Only The Brave range, on thunderous freshness, but this time the perfumer chose to blend aromatic notes of basil, citrus notes of bergamot with fruity yet energetic notes of Granny Smith apple. The heart of Only The Brave Street is also entirely new, unfolding under a powerful light of licorice, punctuated by the intoxicating warmth of cardamom. The depths of cedar, vetiver and vanilla wrap the fragrance's hot and cold contrasts in a creamy, warm woody sensuality.
Olfactory pyramid
Share your impressions
Create an account to keep your votes and find your notebook.
The advertising
Les Twins and street culture
On July 5, 2018, Diesel Parfums announced Les Twins, Larry and Laurent Bourgeois, dancers from Sarcelles, as the faces of the perfume.
On July 5, 2018, Diesel Parfums announced Les Twins, Larry and Laurent Bourgeois, as the faces of the perfume. The two New Style hip-hop dancers are from Sarcelles, in the Paris suburbs.
Diesel Parfums recalls their career: a leading role in Michael Jackson Immortal Tour by Cirque du Soleil in 2011, tours with Beyoncé including Coachella in 2018, and a win at World of Dance in 2017.
The communication is rooted in street culture and revolves around courage, respect, self-transcendence, strength and pride.