Loverdose

Diesel launched Loverdose in 2011. According to Women’s Wear Daily, the fragrance was part of the brand’s strategy to attract a slightly older female clientele, aged 25 to 55. Olivier Cresp and Honorine Blanc, of the fragrance house Firmenich, signed it together.

A name and a promise

The name reads as a lover or as an overdose of love. The house makes it a beautiful but dangerous weapon of seduction, a potion that would make the woman who wears it irresistible.

It even claims the fragrance contains molecules able to stimulate the hypothalamus, the area of the brain that triggers attraction. Robin of Now Smell This files these promises among the usual flights of fancy of fragrance marketing.

What the house says today

The brand still describes a many-faceted love potion, symbolized by a heart cut like a diamond, and a fragrance for a woman who dares and loves without compromise.