Bleu de Chanel L'Exclusif

Chanel launched Bleu de Chanel L’Exclusif in August 2025, fifteen years after Bleu de Chanel, created in 2010 by Jacques Polge. His son Olivier Polge, the house perfumer since 2013, signs this new interpretation, the fourth in the line alongside the eau de toilette, the eau de parfum and the parfum.

The house says it was “created like an extrait de parfum” and presents it as a concentrate of exceptional raw materials. Olivier Polge speaks of a dense, sophisticated and complex composition. Chanel sells it in sixty, one hundred and one hundred sixty milliliters.

Interviewed by Bustle in September 2025, the perfumer explains that a fragrance’s identity is born of a tension. Here he places it in the sandalwood, a usually creamy material that he wanted darker and smokier.

In an interview with the Fragrance Foundation France, he sets Bleu de Chanel against the fresh, aromatic masculine scents of the 1980s and 1990s: in his view, the line brought an unprecedented woody depth, enveloping and yet accessible.

Timothée Chalamet, the face of the line when L’Exclusif launched, handed over in 2026 to Jacob Elordi, the new ambassador for Bleu de Chanel. Before them, Gaspard Ulliel had embodied the 2010 fragrance.