Acqua di Giò Elixir

Complete specifications

Identity & available presentations

• Official name: Acqua di Giò Elixir Parfum
• House: Giorgio Armani
• Olfactory family: Woody – Aromatic – Leathery
• Concentration: Parfum ≈ 25%
• Launch: April 2025
• Sizes: 40 ml · 75 ml · 125 ml + 150 ml refill

Creator nose

Conceived by master perfumer Alberto Morillas, father of the original DNA (1996), the Elixir intensifies the marine signature by pairing it with a leathery violet and an enveloping smoky leather.

"Marine Obsidian" bottle: design and sustainability

Visual design

Smoked black glass fading into mineral silver, evoking volcanic rock battered by waves. The polished aluminum magnetic cap echoes the texture of a sea pebble.

Responsible approach

• Glass containing 25% recycled material.
• 150 ml screw-on refill: –60% glass per cycle.
• FSC cardboard box, vegetable-based inks, zero cellophane.

"Depth Unleashed": the creative inspiration

A dive into the abyss

The campaign film follows a diver leaving the turquoise surface for a blue-black chasm; each movement releases a violet glow, a nod to the overdosed violet leaf.

Olfactory notes of Acqua di Giò Elixir Parfum

Top notes: Calabrian bergamot, green mandarin, nutmeg

The bright citrus recalls the iodized air of Mediterranean shores, while a touch of nutmeg brings a subtle warmth.

Heart notes: deep marine accord & violet leaf absolute

The emblematic salty accord is transfigured by the green, leathery softness of an over-concentrated violet, lending depth and originality.

Base notes: smoky leather, clean patchouli, vetiver & labdanum

The smooth leather blends with a calibrated patchouli and an earthy vetiver, all sealed by the ambery resin of labdanum for a longevity of more than ten hours.

Key strengths of the new Elixir fragrance

Power and longevity

Its Parfum concentration enhances projection without sacrificing the crystalline elegance of the Acqua di Giò line.

Distinctive leather-violet sillage

The violet-leather duo brings a nocturnal, sophisticated dimension, ideal for fans of reinvented marine fragrances.

Eco-responsible approach

Refillable bottle, PCR glass and sustainable packaging meet the expectations of conscious consumers.

Occasions to wear & recommended application

SituationDoseDesired effect

Seaside meeting

1 spray on collar

Energizing citrus-marine brightness

Lounge dinner

2 sprays on chest

Intriguing violet-leather cloud

Rooftop night

+1 on nape

Magnetic patchouli-labdanum sillage

Autumn motorcycle ride

1 spray on jacket

Persistent vetiver-leather vibration

Verdict: Armani's ultimate marine chapter

Acqua di Giò Elixir Parfum condenses the mythical freshness into a violet-leather framework full of shadow and power. Refillable, visually obsidian, olfactorily abyssal: a 2025 must-have for enthusiasts of intensified marine fragrances.