Fahrenheit

It would seem that with Fahrenheit Parfum, released in 2013, the celebrated Dior nose won his bold gamble. Powerful, still as intoxicating with its striking violet-wood accord, Fahrenheit Parfum has been enriched with a touch of raw masculinity as well as some sensual gourmand notes...

The sun meets the moon for Fahrenheit Parfum

Fahrenheit is not only a thoroughly cult fragrance from the 80s, it is also representative of a new conception of perfumery, that of the cult of personality, ideally strong and distinctive, but above all free. Thus the advertising campaigns for Fahrenheit and all its flankers make use of grandiloquent directors and sumptuous landscapes filmed with panoramic angles that make man appear so tiny against the immensity of Nature.

For Fahrenheit Parfum, it seemed only natural to showcase, with extraordinary aestheticism, the natural elements that have been the eternal stars of previous campaigns. Fahrenheit Parfum hardly needs a face for its campaign, so well do the sun and moon, which seek each other out and find each other only to part and then eclipse one another, illustrate the concept of opposites translated into fragrance by Demachy.

For more than ever, Fahrenheit Parfum is built on an architecture of total opposition between flowers and virile power, between the strength of wood and the fragile sweetness of violet.

An oriental-floral-woody essence elevated by Jacques Demachy

Inspired by James Rosenquist's paintings Fahrenheit 1982 and Brighter than the Sun, the original Fahrenheit bottle was designed as a work of art illustrating the fusion of materials. Naturally, Fahrenheit Parfum uses this legendary shape once again, but this time the bottle appears even thicker and its reflections smokier, perhaps more mysterious.

Make no mistake, for Demachy, the creator of Fahrenheit Parfum, the goal was not to make an ultra-camphorated version of the flagship fragrance with Fahrenheit but rather to make it more intense: he did not want to caricature Fahrenheit, which is already a very assertive composition. He instead followed its original canvas, adding elements that enrich its story and underline its atypical personality.

Thus the top notes still deliver the subtle freshness of its predecessor, with Sicilian mandarin, lemon and lavender underscored by the subtly spicy touch of pink pepper. In the heart notes, one finds again the precious violet-wood accord, though it is less pronounced than in the 1988 juice, giving way to a smoky, balsamic leather accord that is altogether more mystical than the original. The deep sillage leaves no doubt about the powerful woody virility of this Fahrenheit Parfum, which exudes a cocktail of guaiac wood, birch, vetiver, patchouli and cedar at their most powerful. Yet this vegetal force, underscored by the sensuality of amber, does not hesitate to wrap itself in the sweetness of vanilla and benzoin.

Fahrenheit Parfum seems to offer the modern-day adventurer a fragrance with virile, sensual notes that are no longer afraid to showcase a sweetness once reserved exclusively for women's perfumes. Like a beautiful harmony of contrasts, Fahrenheit Parfum remains just as seductive thanks to the multiplicity of its facets, leaving in its wake the trail of a mysterious, elegant man who is still as independent as ever.