L.12.12 Silver Grey

Fact sheet & key points

Olfactory family, concentration & creator

• Family: Fougère / Woody
• Concentration: Eau de Parfum
• Perfumer: Bruno Jovanovic

Launch date, sizes & origin

• Launch: March 2025
• Sizes: 50 ml & 100 ml
• Origin: France

Creative concept & storytelling

Silver bottle & piqué knit design

Polished surface, embossed crocodile and textile relief give the bottle a metallic minimalism identity that catches the light and draws the eye on shelf.

“Play with Icons” campaign & 2025 escapism

The campaign features international athletes and creatives, highlighting the optimistic energy sought by Gen Z: an invitation to play with one's personal icons.

Detailed olfactory pyramid

Bright top notes

Juicy mandarin • Smoky incense

Dynamic aromatic heart

Provence lavender • Bourbon geranium

Smooth woody base & long longevity

Ambrox • Haiti vetiver

Target audience & occasions to wear

Sporty urban man, 25–40 years old

For those who alternate between the open-space office and a Sunday match: a versatile, clean and energizing fragrance that holds for eight hours without fading.

Four-season wearability & layering

The freshness/woody duality allows year-round wear; its amber base blends easily with leathery or amber accords for creative layering.