Luna Rossa

Luna Rossa, a fine masculine fragrance, offers Prada’s attractive men a sporty and dynamic juice in the image of the Prada-branded sailboat that crossed the seas of the America’s Cup in 2000. Powerful yet always refined, the Luna Rossa man will cross even the roughest seas...

The fragrance of adventure signed Prada: Luna Rossa

For some years now, it has not escaped anyone that men’s fragrances have become sporty. Always as virile, often very fresh, sometimes even original, men’s fragrances have become highly athletic. For Prada, it is not just a matter of following the trend but of elevating the values of sport by associating them with luxury, through sailing. Indeed, Prada has been involved for more than fifteen years in the very famous America’s Cup race with its sailboat Luna Rossa, a sailboat honored in 2000 when it won the prestigious race.

Thus, by creating Luna Rossa, the fragrance, Prada honors its sailboat and its crew by offering them the fragrance of victory. Moreover, in a rare move, the actual crew of the boat can be seen struggling in the midst of a raging storm in the Luna Rossa advertising campaign video filmed by Adam Berg. As for the Luna Rossa visual, it highlights a man in full action, an athlete, Nick Hutton, the skipper of the boat.

Thus Luna Rossa is not merely a fragrance that exudes the values of sport, it is THE fragrance of athletes, of those who take on challenges to rise to the top.

To be competitive at the highest level, one must reach the top by every possible means: preparation, innovation, tenacity, passion... Max Sirena, skipper of Luna Rossa.

Luna Rossa: the strength and freshness of a masculine fragrance immersed in the deep blue

The bottle’s designer, Yves Behar, drew inspiration from the powerful clean lines of ships to create this magnificent bottle for Luna Rossa. With squared shoulders, the opulent glass bottle of Luna Rossa dazzles with its steel-toned colors, at times over a smooth lacquer, at times through a mesh-like finish. As befits the bottle of a sporty fragrance, an elegant red line displays the name of its house, Prada, which is very fond of red besides.
The fragrance of Luna Rossa, created by Daniela (Roche) Andrier, opens on citrus notes of bitter orange paired with a very fresh and aromatic mint. As for the heart, it is built on the same invigorating architecture between powerful lavender and a soft, dynamic clary sage. The depths of this handsome athlete Luna Rossa become more sensual thanks to ambrette seed and ambroxan.

Prada Luna Rossa is a men’s fragrance that reinterprets traditional ingredients with agility.

A wave of aromatic freshness blends into the fragrance, releasing strength and dynamic energy while preserving its noble and sensual signature. Prada on Luna Rossa.