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Prada

Luna Rossa

Luna Rossa is the men’s Eau de Toilette that Prada launched in September 2012, named after the sailing team the house entered in the America’s Cup. Daniela Andrier composed an aromatic fougère in which bitter orange and lavender meet clary sage and mint, over a base of ambroxan and ambrette. Yves Béhar designed its aluminum and glass bottle.

Brand
Prada
Launch year
2012
Perfumer
Gender
Men
Olfactory family
Fougère
Secondary family
Aromatic
Concentration
Eau de Toilette
EAN
3614273478748 (50 ml) · 3614273478755 (100 ml) · 3614273478762 (150 ml)

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Luna Rossa

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Luna Rossa takes its name from the sailing team that Patrizio Bertelli, head of Prada, entered in the America’s Cup in the late 1990s. In its very first participation, in 2000, the team won the Louis Vuitton Cup.

Prada launched the Eau de Toilette in September 2012 with Puig, which then produced the house’s fragrances. The house tied it to the team’s catamaran, whose name it borrows, and made it a tribute to nature as much as to a passion for innovation.

Lavender reinterpreted by Daniela Andrier

Daniela Andrier composed the formula. The house presents Luna Rossa as an uncompromising men’s fragrance that reinterprets classic ingredients with agility, and places lavender at its center, a flagship material of perfumery that it says it makes radiant with modernity.

The Eau de Toilette is sold in 50, 100 and 150 ml, accompanied from launch by an aftershave lotion, a shower gel and a deodorant. The line has since grown to include Luna Rossa Extrême, Luna Rossa Sport, Luna Rossa Carbon, Luna Rossa Black and Luna Rossa Ocean.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin, at Now Smell This, found the Eau de Toilette well made in 2012 and considerably more elegant than the average sport fragrance, without it winning her over.

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

LUNA ROSSA EDTFilm published by Prada on YouTubePlays on YouTube: starting the video means accepting its cookies.

Adam Berg’s film, 2012

In 2012, director Adam Berg filmed the Luna Rossa catamaran mid-race for the Eau de Toilette’s launch film.

Prada entrusted the launch film to Swedish director Adam Berg. He shows the Luna Rossa team’s catamaran under full sail, with a filming technique the house presents as revolutionary for capturing the sensations of extreme sailing.

Marie Ousmane, of Prada Parfums, said in 2012 that she had chosen to work with the team’s sailors rather than models, to stay as close as possible to the identity of Luna Rossa.

From the same line

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