Hugo Boss
The Scent
The Scent, the Boss masculine perfume The house Hugo Boss is for many a brand synonymous with refinement, elegance and an innate sense of chic. Also, while it creates an entire collection for women, it must be acknowledged that it is above all recognized for its products for men. As such, the house Hugo Boss made a lot of noise in 2015 with the release of its new masculine perfume named Boss The Scent.
Where to buy
This one is presented as being “the most luxurious and most seductive fragrance among Hugo Boss perfumes”. So, how about discovering in more detail this wildly addictive scent to which many men have already succumbed?
Hugo Boss's new masculinity
Boss The Scent reveals to us a new facet of man. This time, he appears more seductive than ever. Nevertheless, he shows himself more mature than before and pays real attention to his partner. On the occasion of this olfactory release, the house Hugo Boss seems to have seen things differently, evolving gradually, like a game of seduction tinged with expectation and anticipation. Boss The Scent is a men's perfume. Nevertheless, it seems to draw directly from the desires buried deepest in women's hearts. As such, it possesses a genuine presence and a unique power of seduction. It resembles a man who has understood that it is sometimes better to whisper the right words than to shout phrases without impact. Thus, while the iconic Boss Bottled rather highlighted professional success, this time it is a matter of personal accomplishment. Boss The Scent depicts the image of a man fully in command of his abilities, proudly and effortlessly displaying his natural charisma. More than ever, Hugo Boss takes us into the territory of emotion.
The nuanced scent of Boss The Scent
Boss The Scent is a juice owed to two perfumers, namely Bruno Jovanovic and Pascal Gaurin. Together, they chose to work on a woody and fruity juice. To do this, they showed profound boldness and used an ingredient from South Africa employed for the very first time in perfumery: the aphrodisiac fruit of maninka, an ingredient whose flavor is close to passion fruit and rum. Boss The Scent thus reveals intoxicating accents combined with a deeper base. It is built on a sillage of intense and persistent leather. Moreover, its magnetism is further complemented by the spicy, lively and aphrodisiac facet of ginger. All of this is then enclosed in a bottle resembling a glass cage ringed with silver metal. Boss The Scent is a precious juice revealing, through its transparency, its amber juice resembling molten gold. Undeniably, this is a particularly refined perfume, both powerful and subtle, that should leave no one indifferent.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Released in 2015, Boss The Scent is an elegant masculine fragrance, but also a very sensual one. While the house Hugo Boss has always been recognized for being refined, here it pushes its concept even further. Boss The Scent is truly the fragrance of men who have class. The Hugo Boss Man is unique, charismatic and confident. He is also a passionate man who takes care of himself, and who is accomplished on a professional level. Both woody and fruity, the composition of Boss The Scent shows boldness and distinctiveness.
Boss The Scent, a video with a hushed atmosphere
It is in a soft and hushed atmosphere that the Boss The Scent video unfolds. Featured, an ultra glamorous couple made up of Theo James and Natasha Poly. In this ultra sensual video, Theo James truly hypnotizes us. This video perfectly embodies the sensuality and elegance of the Boss The Scent scent. Thanks to the amber light radiating from the advertising video, passion generously emanates from the couple of faces of the campaign. The video is directed by Darren Aronofsky and the music is by The Weeknd, with a song titled “High for This” from the 2012 album “Trilogy”.
Theo James, the sensuality of the Boss The Scent ad
Theo James was born in 1984 in Oxford (England). Before becoming an actor, Theo James took guitar and drama lessons in London, then pursued a degree in philosophy. In 2012, Theo James held one of the leading roles in the series “Underworld”. It is nevertheless thanks to his role as Tobias Eaton in the film “Divergent” in 2014 that Theo James became known to the general public. When asked how he feels about being the face of the campaign for Hugo Boss, Theo James stated that he is honored to represent the perfumes Hugo Boss, and to be the ambassador of their new campaign, that for a long time he has admired the Boss brand which has always managed to find the perfect balance between classic and contemporary, and that this advertising campaign captures the brand's iconic spirit and also reflects his own tastes and preference for this unique perfume. In the Boss The Scent video, Theo James is paired with Natasha Poly. Born in 1985 in Russia, Natasha Poly became a model thanks to a beauty contest in Moscow. Three years later, she would walk for Emmanuel Ungaro. Between Paris, Milan, New York and London, Natasha Poly walks for the greatest luxury houses. In 2007, she would also be the face of the campaign for Gucci by Gucci. With Theo James, she here forms one of perfumery's most voluptuous and elegant couples.
Boss The Scent perfectly perpetuates the spirit of the Hugo Boss brand. On the agenda for this fragrance, elegance and sensuality. This is also what emerges from the advertising video where the faces of the campaign, Theo James and Natasha Poly, offer a genuinely seductive and above all very elegant couple.