Original PARFUM
Lacoste Original Parfum Fact sheet The crocodile goes concentrated: sport-chic energy at 25% Forty years after the launch of the very first Lacoste juice, the house unveils Lacoste Original Parfum, a 2025 novelty and the most intense version ever offered. Formulated at 25% aromatic essence, this concentrate reinterprets the emblematic woody fougère by pushing every facet to its peak: more piquant ginger-cardamom, smokier lavender-incense, more enveloping tonka-patchouli. Conceived as the pivotal moment when match adrenaline gives way to the elegance of the private locker room, it celebrates the house mantra: Play Hard, Stay Original.
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Fact sheet
Identity
- House: Lacoste Parfums
- Line: L.12.12 Heritage
- Official name: Lacoste Original Parfum
- Launch: February 2025
- Composer: Pierre Guéros
Family & concentration
- Main family: Fougère • Spicy • Amber
- Concentration: Parfum 25% (refillable extrait)
- Available sizes: 50 ml • 60 ml • 100 ml + 150 ml refill
Concept: “Play Hard, Stay Original” – extreme version
The challenge: capture the thrill of victory and extend it from the locker room to the night club. To amplify the 2024 Eau de Parfum signature, the perfumer adds a dark incense-violet accord, gives the lavender heart an overdose of absolute, and tints the woody base with a honeyed vanilla-tonka. The result: a sillage that strikes like a winning serve and lasts well after the trophy ceremony.
Quick olfactory pyramid
Top notes
Bergamot • Cardamom • Ginger
Heart notes
Resinous incense • French lavender • Violet leaf
Base notes
Patchouli • Tonka bean • Woody amber
Who is it for?
Intended for fans of intense fragrances – ages 25 to 50 – who want a clear evolution from day to night: spicy freshness for the office, amber depth for going out. On a white polo shirt, it leaves a clean but bold impression; on a night blazer, it becomes spicy velvet.
Bottle: the green monolith gains depth
Same polo silhouette as the Eau de Parfum but with a darker “Green Match” lacquer, a thickened metallic collar and an engraved silver crocodile. The glass incorporates 30% PCR and the unscrewable pump allows a clean refill in 40 seconds.
Strategic stakes
● “Parfum for men” segment booming: Lacoste positions itself against Dior and Armani extraits while remaining true to its sport-chic DNA.
● Tangible sustainability: 89% natural formula, low-carbon beet alcohol, 150 ml refill reducing glass use by 65% versus a new bottle.
● Iconic codes: the green color and crocodile logo remain – a guarantee of recognition – while the Parfum concentration paves the way for a future “Intense Sport” range.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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