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Lacoste

Original PARFUM

Lacoste Original Parfum Fact sheet The crocodile goes concentrated: sport-chic energy at 25% Forty years after the launch of the very first Lacoste juice, the house unveils Lacoste Original Parfum, a 2025 novelty and the most intense version ever offered. Formulated at 25% aromatic essence, this concentrate reinterprets the emblematic woody fougère by pushing every facet to its peak: more piquant ginger-cardamom, smokier lavender-incense, more enveloping tonka-patchouli. Conceived as the pivotal moment when match adrenaline gives way to the elegance of the private locker room, it celebrates the house mantra: Play Hard, Stay Original.

Brand
Lacoste
Launch year
2025
Gender
Men
Olfactory family
Fougère
Concentration
Parfum
EAN
3386460165976 (60 ml) · 3386460165969 (100 ml)

Published · Updated

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Original PARFUM

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Fact sheet

Identity

  • House: Lacoste Parfums
  • Line: L.12.12 Heritage
  • Official name: Lacoste Original Parfum
  • Launch: February 2025
  • Composer: Pierre Guéros

Family & concentration

  • Main family: Fougère • Spicy • Amber
  • Concentration: Parfum 25% (refillable extrait)
  • Available sizes: 50 ml • 60 ml • 100 ml + 150 ml refill

Concept: “Play Hard, Stay Original” – extreme version

The challenge: capture the thrill of victory and extend it from the locker room to the night club. To amplify the 2024 Eau de Parfum signature, the perfumer adds a dark incense-violet accord, gives the lavender heart an overdose of absolute, and tints the woody base with a honeyed vanilla-tonka. The result: a sillage that strikes like a winning serve and lasts well after the trophy ceremony.

Quick olfactory pyramid

Top notes

Bergamot • Cardamom • Ginger

Heart notes

Resinous incense • French lavender • Violet leaf

Base notes

Patchouli • Tonka bean • Woody amber

Who is it for?

Intended for fans of intense fragrances – ages 25 to 50 – who want a clear evolution from day to night: spicy freshness for the office, amber depth for going out. On a white polo shirt, it leaves a clean but bold impression; on a night blazer, it becomes spicy velvet.

Bottle: the green monolith gains depth

Same polo silhouette as the Eau de Parfum but with a darker “Green Match” lacquer, a thickened metallic collar and an engraved silver crocodile. The glass incorporates 30% PCR and the unscrewable pump allows a clean refill in 40 seconds.

Strategic stakes

● “Parfum for men” segment booming: Lacoste positions itself against Dior and Armani extraits while remaining true to its sport-chic DNA.
● Tangible sustainability: 89% natural formula, low-carbon beet alcohol, 150 ml refill reducing glass use by 65% versus a new bottle.
● Iconic codes: the green color and crocodile logo remain – a guarantee of recognition – while the Parfum concentration paves the way for a future “Intense Sport” range.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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