Paradigme Eau de Parfum

What if there were another way?
Paradigme, the new masculine signature fragrance from Prada.
A fragrance that transcends traditional preconceptions by asking the question: what if there were another way?
A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one's own paradigm.

ANOTHER WAY TO NAME A FRAGRANCE

Paradigme [pa-ra-digme] noun, masculine.
A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct link with the house's iconic feminine fragrance: Paradoxe.

ANOTHER WAY TO COMPOSE A FRAGRANCE

Paradigme Eau de Parfum rethinks the traditional way of creating an olfactory composition.
Our master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville decided to open a new olfactory paradigm by reversing the traditional structure of fragrance composition, working from the base upward, like an inverted pyramid, a symbolic echo of the iconic Prada triangle logo.
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
The opening unfolds on the warm sensuality of amber woods composed of Peru balsam, benzoin resin and vigorous guaiac wood. At the heart, an emblematic green Bourbon geranium, reinvented here with rosy floral facets unfolding over a heart of sparkling Calabrian bergamot and airy musks that elevate the composition.

The obsession behind this composition was boldness, the boldness to defy classicism, to propose a new model, more sensual and magnetic, attributed to Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A BOTTLE

The Paradigme bottle immediately sparks curiosity.
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement through the tilted, tactile Prada triangle, the house's iconic signature.
A bottle lacquered in an intense, seductive gradient from black to green, the house's emblematic color.
The box takes up the brand's signature Saffiano leather pattern and is signed with a silver Prada logo.

In designing the Paradigme bottle, the house drew inspiration from the Prada fragrance archives, then sought ways to reimagine the design through a contemporary lens. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being at once undeniably sophisticated, yet with a touch of eccentricity, attributed to Coralie Salem, Creative Director, Prada Beauty.