Booster

Jean Kerléo, the master perfumer behind the creation of Booster, wanted it to come across as a concentrate of energy, a magical bottle of scented water that would make young men invincible both on the tennis court and in life. With Booster, sporting spirit was multiplied!

Lacoste offers its Booster to young men in search of pure energy fragrances!

Lacoste Original, released in 1984, was a great success for the, ultimately rather recent, Lacoste perfume house. The second Lacoste men's fragrance, however, Land, released in 1991, could hardly claim the same and was a resounding commercial failure for Lacoste. It is difficult to understand the reasons for the failure of this woody oriental, but the point was not to repeat the same mistakes with Booster. Thus, for Booster, no more journeys into raw natural materials as with Land, but a return to the roots of sport and energy, a spirit that Lacoste has cultivated with elegance and success since its beginnings in fashion.

This Lacoste Eau de Toilette [Booster] promises energy and freshness to active, dynamic city dwellers. Lacoste on Booster.

Booster is therefore aimed at men seeking to wear a tonic, invigorating fragrance. Presented in a very modern way with metallic gray visuals and sporty red curves that change with each campaign for added originality, Booster is decidedly a fragrance for 15 to 25 year olds. Lacoste, a sportswear brand since 1933, sought with Booster to rejuvenate its target audience, which certainly ages very well, but which ages all the same as the green crocodile gets older! The prestige of a brand lies in particular in its cross-generational potential.

Booster by Lacoste: an aromatic woody, a true elixir of youth!

Booster revolutionizes the bottle design of Lacoste fragrances by presenting itself with the deceptively simple air of a bottle for a thirsty athlete. Functional and designed, the frosted glass takes on attractive curves to make it easier to hold this fragrance with the traits of an energy drink for young men.

From the very start, mugwort, tarragon and mint give the man wearing Booster a striking opening that heads toward aromatic heights, boosted by sparkling citrus. Then the very green, floral notes of cyclamen mingle in the heart with the lovely spicy nutmeg. A warm, green heart that is enhanced by a tonic geranium. Finally, powerfully energizing cedar and vetiver bring their woody drive to better blend into sensual white musks.
A fragrance with harmonious, invigorating notes that accompanies movement throughout the day. Lacoste on Booster.

A true energy booster, Booster, aptly named, acts as a fountain-of-youth fragrance for the venerable Lacoste house. As brilliant as ever, but in conquest of a new audience, Lacoste successfully inaugurates a new, modern and original scented era.