L.12.12 Blanc Eau de Toilette

Presented as intimately linked to the polo shirts through their somewhat cryptic naming, the eaux each have their own character. And Eau de Lacoste Blanc demonstrates a bold elegance at least as pure and fresh as the famous white polo shirt...

Eau de Lacoste Blanc, or the fragrance cut like an immaculate, modern polo shirt

For the first time since its debut in perfumery, Lacoste presents a collection of three masculine fragrances named L12.12, in reference to its iconic polo shirt created by the great tennis player René Lacoste. Why L12.12, one might ask? Simply because it is the product reference of the famous Lacoste polo shirt that has traveled the world since its debut in 1933.

Within this unique collection, one has the pleasure of discovering the lovely Eau de Lacoste Blanc, presented as the element embodying the modern, pedigreed purity of the white polo shirt with its green crocodile. Quite fittingly, the advertising associated with this Eau de Lacoste Blanc presents an image that is at once very sleek, very functional, and therefore very modern. Against a white background, with a white polo shirt and funky music, Lacoste orchestrates a quick folding of the white Lacoste polo shirt to turn it into an origami in the shape of a perfume bottle, as though the magic of white had intervened to give birth to the precious Eau de Lacoste Blanc!

In terms of communication, Lacoste remains unrivaled in efficiency, and the outwardly quite understated advertising for this new fragrance Eau de Lacoste Blanc is a concentrate of the great house's values of elegance, modernity and sporting refinement.

Pure, fresh and elegant, Eau de Lacoste Blanc L12.12

The fragrance born from the expert nose of Olivier Pescheux hardly needs an ostentatiously luxurious bottle to stand out. The luxury of the Eau de Lacoste Blanc bottle plays out instead in the details, with the highly noticeable imprint of the crocodile on this white background, or the texture of the bottle's glass, which convincingly recalls the pique cotton of the famous Lacoste polo shirts.

The lovely woody floral Eau de Lacoste Blanc opens on citrus and aromatic top notes of grapefruit and rosemary. The pretty cardamom lends its spicy splendor to this energetic opening. Then ylang-ylang plays its sweetest facets to offer a sugared and mysterious tuberose. Finally vetiver and cedar unfold their intense woody accords to create lovely leathery depths in this Eau de Lacoste Blanc which, though pure and energetic, also aims to be a touch sensual.

The spirit of the Lacoste polo shirt is now expressed in a fragrance. Dress your skin in a pure, fresh and elegant scent, according to Lacoste for Eau de Lacoste Blanc. And why not also adopt Eau de Lacoste Bleu or Eau de Lacoste Vert at the same time?