Eau de Lacoste L.12.12 Pour Elle Magnetic
Perfumery is an art whose primary ambition is to evoke emotions. As such, fragrances often tell us stories. This time, it is precisely with that intent that Lacoste decided to create a duo of fragrances available in both masculine and feminine versions.

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These two new fragrances draw us into an absolutely irresistible game of seduction. That said, out of courtesy, let us look here at the new feminine essence from Lacoste named Eau de Lacoste L.12.12 Magnetic.
Eau de Lacoste L.12.12 Magnetic, a concentrate of sensuality held in a bewitching bottle
The least one can say is that, with this new fragrant creation, Lacoste has placed the emphasis on seduction. Moreover, this shows through as much in the bottle as in the scent. The case of Eau de Lacoste L.12.12 Magnetic is absolutely fascinating in its modernity. It takes up the silhouette of the iconic Eau de Lacoste L.12.12 bottle but reinvents it with a more avant-garde look than ever. The whole is rendered in a gradient of molten pink, dark at the base and almost transparent at the top. It also reveals a highly contemporary chrome spray bottle. The Lacoste crocodile, for its part, appears on the front face. Thus, the whole is a clever blend of modernity and authenticity. On the scent side, Eau de Lacoste L.12.12 Magnetic opens with a very fresh impulse before evolving toward greater sensuality. Its sharp opening combines citrus such as clementine and orange. Mango, meanwhile, brings more gourmand character here. Then, Eau de Lacoste L.12.12 Magnetic moves toward a more floral heart combining heliotrope, jasmine, rose and violet leaf. Its base, finally, reveals all the sensuality of the Lacoste woman. This combines patchouli, tonka bean and vanilla.
Alejandra Alonso, new face of the campaign for Lacoste
This new olfactory release was also an occasion for the house to reveal the names of its new ambassadors. The Lacoste woman is now embodied by the beautiful model Alejandra Alonso, facing the seductive Swedish model Victor Norlander. Both stand atop a building and face off in an irresistible game of seduction. Undoubtedly, the two Eau de Lacoste L.12.12 Magnetic fragrances embody the playful spirit of Lacoste combined with an incredible power of attraction. It all plays out to the track Bang Bang (My Baby Shot Me Down) covered by Kid Francescoli. The message could not be clearer and appears, moreover, at the end of this roughly twenty-second clip: #SayLessPlayMore, meaning say less, play more. So, wait no longer to reveal your finest assets and get your hands on the new Eau de Lacoste L.12.12 Magnetic!
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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