Lacoste
L.12.12 French Panache Pour Elle
The French Panache fragrance for women according to Lacoste. Lacoste is at once one of the favorite brands of the French, the name of a formidable tennis champion, but above all a mark of determination. René Lacoste was one of the most feared tennis players of the last century.
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After leaving the clay courts, he also demonstrated his business acumen by developing one of the best-known brands in France. For more than 85 years, Lacoste has accompanied athletes, whether through its clothing or its perfumes. Even today, the house reveals a fresh burst of energy. Focus on Lacoste's latest women's fragrance: French Panache L.12.12 Pour Elle.
French Panache L.12.12 Pour Elle, the entire world of Lacoste bottled
French Panache L.12.12 Pour Elle is a fragrance that fits fully within the world of Lacoste. First of all, its name is clearly tied to the brand. Usually, L.12.12 is a code associated with the house's polo shirt. Well known to insiders, L.12.12 has a very precise meaning. The L stands for Lacoste. The 1 refers to the fabric used to make the famous polo. The 2 means short sleeves. Finally, the second 12 indicates the number of prototypes produced by René Lacoste before he was satisfied and decided to launch the marketing of the famous T-shirt. It is precisely all of these elements that are found in this new fragrance. Moreover, the bottle of French Panache L.12.12 Pour Elle does not shy away from its origins. Simple and clean in shape, it fits perfectly with Lacoste's minimalism. The house's famous crocodile proudly appears on the front. Its cube with rounded corners is entirely lacquered in red. It is topped here with a white and blue cap. Thus, French Panache L.12.12 Pour Elle displays an infinitely French look, carrying high and proud the colors of French tennis!
French Panache L.12.12 Pour Elle, a lively and spirited fragrance
In terms of scent, French Panache L.12.12 Pour Elle owes its existence to the famous perfumer Sophie Labbé. In perfect harmony with Lacoste's wardrobe, this fragrance is synonymous with boldness and freedom. It embodies French panache. From then on, all this spirit takes shape through numerous olfactory contrasts. French Panache L.12.12 Pour Elle opens with a blend of bergamot, pink pepper and blackcurrant berry. This play of warm and cool is then carried by a more floral heart. All the femininity of Lacoste resurfaces through rose and sambac jasmine. More surprising still, a rosé champagne accord appears here, adding sparkle to the whole. Finally, French Panache L.12.12 Pour Elle gradually becomes more sensual and warm. It ends with a blend of blond wood, musk and patchouli. The new French Panache L.12.12 Pour Elle is the work of the famous perfumer Sophie Labbé.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
The house of Lacoste has to its credit a large catalog of different fragrances. Nevertheless, while each of them has its own personality, they all share an evocation of the world of sport. Once again overflowing with panache, the new L.12.12 French Panache pour Elle gives the woman who wears it boundless energy. This 2019 creation has just been brought to life on screen. Focus on the advertisement for L.12.12 French Panache pour Elle!
The very urban world of Lacoste's advertisement
The advertisement for L.12.12 French Panache pour Elle lasts only about thirty seconds and presents both the women's version of this fragrance and its male counterpart. From then on, it plays on the complementarity of two beings who seem opposite in every way, starting with their color worlds. The man appears in royal blue. The woman, meanwhile, prefers red by far. Although very different, these two fragrances, and the two faces of the campaign for Lacoste, seem nonetheless inseparable. The two young people in the house's advertisement exchange many knowing glances. Walking at first with a restrained and composed pace, they gradually break into a wild run through the city. The setting of the L.12.12 French Panache pour Elle fragrance is very urban and contemporary. The Lacoste couple moves from cobbled streets to a city square, passing through metallic escalators along the way. They seem to exchange their fragrances with a confident flick of the wrist, and finally end up together on a blue and red platform, colors inseparable from these new fragrances. The whole unfolds to the track Like Boys by Hyphen Hyphen.
L.12.12 French Panache pour Elle, a highly contrasted fragrance
If Lacoste chose blue and red as the dominant colors, it is above all to evoke the French flag. These are the two colors that winners proudly wave on the top step of the podium. L.12.12 French Panache is a fragrance in the image of a conquering woman, who shies away from nothing to reach her goals. This game of seduction infused with energy and freedom translates, on the olfactory level, into a highly contrasted and fruity fragrance. L.12.12 French Panache pour Elle shows far less restraint than the woman it embodies in this advertisement. Its untamable energy is present from the very start, in a fresh and warm blend of bergamot and pink pepper. Its heart, meanwhile, lets the femininity of rose and sambac jasmine burst forth, while a rosé champagne accord adds here a touch more sparkle. Gradually, L.12.12 French Panache pour Elle ends with a more sensual base of white wood, patchouli and musk.