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Lacoste

L.12.12 Bleu

L.12.12 Bleu is an eau de parfum for men by Lacoste, launched in 2026 in the L.12.12 line. The house describes it as a woody citrus fougère: iced yuzu opens it, lavender and geranium form its aromatic heart, and cedarwood gives it a powerful base, in a deep blue bottle with the petit piqué pattern.

Brand
Lacoste
Launch year
2026
Gender
Men
Olfactory family
Fougère
Secondary families
Woody Citrus
Concentration
Eau de Parfum
EAN
3386460174541 (35 ml) · 3386460172745 (50 ml) · 3386460172738 (100 ml)

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L.12.12 Bleu

Where to buy

Links to our partner shops.

Lacoste and its licensee Interparfums launched L.12.12 Bleu in 2026, as an eau de parfum. Interparfums presents this launch as a new chapter in the Lacoste olfactory wardrobe, in a more contrasted and more assertive shade.

From polo to perfume

The L.12.12 line takes its name from René Lacoste’s polo: L for Lacoste, 1 for the petit piqué fabric, 2 for the short-sleeved model, 12 for the final version chosen. Bleu takes up its code, from the petit piqué of the bottle to the embroidered crocodile.

The house designs the eau de parfum to accompany every moment of the day; it comes in 50 and 100 ml.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What the community says

LongevityModerate
Fleeting2 votesAll day

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Longevity
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The advertising

Parisian setting and plays of light

A campaign set in a refined Parisian setting, built on plays of light around the bottle.

The campaign takes place in a refined Parisian setting, where intense plays of light focus on the bottle. The blue polo becomes the symbol of a contemporary men’s fragrance.

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