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Lacoste

Eau de Lacoste L.12.12 Pour Lui Magnetic

L.12.12 is a code well known to enthusiasts of sportswear fashion and tennis. It is the iconic reference of the most famous of Lacoste polo shirts. Created in 1927 by René Lacoste, a living legend of tennis, it has endured through the ages and has managed to adapt to trends.

Brand
Lacoste
Launch year
2017
Gender
Unisex
Olfactory family
Woody
Eau de Lacoste L.12.12 Pour Lui Magnetic

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This time, it is in the form of a fragrance that the polo shirt returns for yet another iteration. Lacoste presents on this occasion its brand new creation for men: Eau de Lacoste L.12.12 Magnetic.

The game of seduction of Eau de Lacoste L.12.12 Magnetic

Eau de Lacoste L.12.12 Magnetic has barely been released and it is already stirring a wave of seduction in the men's perfumery aisle. Moreover, this is a fragrance that wonderfully blends sophistication and simplicity. It reflects a unique shared moment in which charm and elegance intertwine. Today we are far removed from the sporting achievement characteristic of the house of Lacoste. Here, it is instead an exchange that happens quite naturally and effortlessly. Eau de Lacoste L.12.12 Magnetic aims to enhance men's finest assets to make them absolutely irresistible. This fragrance plays on the desire to seduce and seems capable of magnifying attraction with a single breath. It is accompanied by a feminine fragrance, forming with it a playful and magnetic duo. Eau de Lacoste L.12.12 Magnetic evokes an intense moment of desire without saying a word. Its playful spirit is at the heart of this fragrance and its slogan makes this abundantly clear: #SayLessPlayMore. This image will be embodied on screen by the seductive model Victor Norlander, a Swede with a devastating gaze who will not leave anyone indifferent.

The vibrant fragrance of Lacoste's new men's juice

In terms of fragrance, this translates into an intense and elegant juice. It opens with an absolute freshness emanating from juniper. This emblematic ingredient of men's perfumery is then paired with the powdery, elegant character of violet. Thus, masculinity here seems to reveal itself in its most contemporary form. Nevertheless, the sensuality of this fragrance builds crescendo and ends on a breath of patchouli. The whole thing becomes particularly vibrant as a result. Eau de Lacoste L.12.12 Magnetic is presented in a bottle with the iconic silhouette of Lacoste fragrances. Simple and elegant, it echoes perfectly the timelessness of the Lacoste L.12.12 polo shirt. Its shape is minimalist and its raised sides recall the small piqué texture of the famous T-shirt's knit. The bottle of Eau de Lacoste L.12.12 Magnetic is adorned with the iconic Lacoste crocodile. The whole strongly recalls the aesthetic of the 2011 Lacoste L.12.12 Bleu fragrance, although this one is now darker than before and adorned with a chrome cap.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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