Boss The Scent Absolute
Absolute, the most virile of the Boss The Scent fragrances While Boss Bottled offered businessmen who favor Hugo Boss suits dynamic and virile scents perfect for facing their daily challenges, Boss The Scent brought these serious men a very different wind of sensuality.
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Indeed Boss The Scent makes no secret of it, it is an aphrodisiac fragrance and it fully intends to seduce men along the way. With Boss The Scent Absolute, sensuality takes on a new dimension, even more mysterious, so what should be expected from this 2019 release?
The carnal force of a smoky fruit with Boss The Scent Absolute
Hugo Boss had nonetheless warned us, Boss The Scent is the fragrance of seduction and of the seducer par excellence, and its beautiful advertising campaigns will not make us forget this fact, quite the contrary! Indeed, the house Hugo Boss and the perfumer Bruno Jovanovic decided to highlight this new virility that embraces its sensual facets, these men who wear Boss Bottled by day and Boss The Scent by night.
Moreover the latest release to date, Boss The Scent Private Accord, had reached a new level by offering itself as warm and powerful with gourmand touches, along with a beautiful advertising campaign in which its new ambassador Jamie Dornan experienced an encounter between the virtual world and the real world.
In front of the lens, Jamie Dornan and Birgit Kos embody magnetic lovers in the digital age. First drawn to each other through screens, they end up giving in to the imperious call of the five senses and meet in real life. There, the charm of the BOSS fragrance takes effect. Madame Le Figaro on the Boss The Scent campaign.
For Boss The Scent Absolute, it is not known whether this campaign will still be featured, but the smoky bottle unveiled recently offers a glimpse of the countless wonders devised by the talented perfumer Bruno Jovanovic.
Boss The Scent Absolute and its new green and smoky facets
With each new Boss The Scent bottle, Bruno Jovanovic has explored maninka and ginger under always very different facets, as seen in their pairing with cocoa for Boss The Scent Private Accord, or the leathery vanilla accords that dressed the depths of Boss The Scent Intense.
For Boss The Scent Absolute this time, the Boss The Scent signature is explored in its most smoky face, the most shrouded in secrets. While this attractive bottle opens on a radiant and ultra-invigorating note of ginger that brings, beyond its sharp freshness, an original aphrodisiac force, its heart develops into an entirely new face.
Indeed, while the juicy and exotic maninka fruit persists, the smoky, earthy and green roots of mondia bring the fruity notes a halo of mystery. A thick smoke that also pervades the depths of this Boss The Scent Absolute thanks to the nervy and sensual power of vetiver.
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The advertising
The ad for the new Boss The Scent Absolute fragrances
It all began in 2015, with the creation of the fragrance Boss The Scent, now an icon of masculine perfumery. Its woody and fruity scent won over the hearts of men across the globe, so much so that it now comes in several versions, including a feminine edition. Today, the star couple of the Hugo Boss brand reunites and gives birth to Boss The Scent Absolute. To stage its fragrant duo, Hugo Boss decided to create a new advertisement. More than ever, with Boss The Scent Absolute, Hugo Boss raises the temperature by a few degrees!
Boss The Scent Absolute, a thrilling visual staging
Boss The Scent Absolute delivers the image of a couple ready to succumb to temptation. This fragrance is conceived as a suspended moment, the very one where one is about to take the plunge. Yet, is it not at this precise moment that emotion is strongest? Recall: in the previous advertisement for Boss The Scent, we had left a couple who had just met a few minutes earlier at the opera. No one really knew what had become of the two lovers… Until today! Their love story continues in full swing in the advertisement for Boss The Scent Absolute. Camera shots follow one another and intertwine. In the pitch-black night, at the heart of a glittering city, the two young people find each other again and gradually draw closer. The intense emotion of this encounter is set in parallel with several elements: crackling fire, bubbling water, breaking ice, a shiver across the body… At the very moment their bodies entwine, the emotion is such that the light bulbs surrounding them explode! Their heartbeats and their breathing guide this entire advertisement, all elevated by a piece of classical music. The Hugo Boss advertising campaign finally ends with the vision of the two bottles of Boss The Scent Absolute, forming an inseparable couple.
Birgit Kos and Jamie Dornan, the Hugo Boss couple
But then, who is behind this such sensual couple? To embody the faces of its fragrances, Hugo Boss set its sights on two models who are among the most influential of the moment. Birgit Kos is a Dutch top model who has gradually climbed the ranks and has already won over the hearts of numerous artistic directors such as Giorgio Armani, Miu Miu, Tom Ford, Karl Lagerfeld and Peter Lindbergh. Here she is accompanied by a model and actor particularly beloved by women and known for his role as Christian Grey in the Fifty Shades of Grey saga. With such casting, eroticism and seduction could only be part of the picture! Boss The Scent Absolute is a new fragrant duo ideal for a romantic date. These fragrances are an invitation to exchange and to closeness. No one seems able to resist them!