Skip to content
Christian Dior

Sauvage Parfum

Sauvage Parfum (Dior, 2019) is the most concentrated flanker of Sauvage, signed by François Demachy. The top pairs bergamot, mandarin, and elemi, the heart rests on Sri Lankan sandalwood, and the base brings together olibanum, tonka bean, and Papua New Guinea vanilla. Woody, amber and resinous, without the ambroxan of its predecessors, it is the softest and most enveloping of the line.

Launch year
2019
Gender
Men
Olfactory family
Oriental
Secondary family
Fougère
Concentration
Parfum
Sauvage Parfum

Where to buy

Dior released this version in 2019, at a point when the Sauvage line had been established for four years and no longer needed defending. Adding a higher concentration to a fragrance already worn everywhere is therefore a delicate exercise: it requires giving people who already own the previous version a reason to buy one more bottle, without distorting the signature that drew them in the first place. The house chose not to replay the contrast that had made the first one successful, but instead to shift the balance toward warmth.

François Demachy, who was then in charge of the house's perfume creation, states the intention plainly: to bring together an intense freshness and the suavity of an oriental, to keep the soul of the original while giving it nocturnal accents, an animalic quality, and rounder contours. The imagery used by the brand follows the same path, that of a night in wide open spaces and a crackling fire — a communication argument as much as an olfactory one, but one that fairly accurately describes the movement of the juice.

The origin story deserves a mention, as it often circulates in distorted form. The perfumer told ELLE that he had never set out in a single direction when creating the first Sauvage: he had pursued, in parallel, an entirely woody path, a spicy woody path, and the one ultimately chosen, aromatic woody amber, which he referred to internally under the code name Wild Wild West. It is often claimed that the abandoned woody path became the 2019 fragrance. The connection is appealing, but nothing supports it: the house has never stated this, and this version remains a composition in its own right rather than the revival of a discarded draft.

As for the object itself, the house offers two sizes, sixty and one hundred milliliters, in a dark bottle carried over from the line and made refillable. This detail was not incidental for a men's launch of this scale at the time: refills were still rare then, largely confined to niche perfumery and house exclusives.

What remains is what this version contributes to the whole. It is the one through which the line stopped being a variation on freshness and became a family capable of holding opposing registers — something the subsequent releases confirmed, up to the 2024 formula break. Anyone discovering Sauvage through this bottle hears something quite different from someone who first knew it through the original: that is the point to keep in mind before treating the two as interchangeable.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

Sauvage made its appearance in the men's perfumery section in 2015, drawing attention with its provocative name and its intense, woody scent. Today, it is brought back into the spotlight for the third time, with a new take on its scent called Sauvage Parfum. This is unquestionably the most intense edition in the entire collection. While preserving the DNA of its predecessors, Sauvage Parfum takes on a new, more fiery and untamed personality. So, a successful bet or an overload of testosterone? Here is our take.

Read the review

Share your impressions

Your impressions, in one tap. No account needed.

Longevity
Sillage
Season
Occasion
Resembles

Create an account to keep your votes and find your notebook.

The advertising

In August 2019, Dior accompanied the launch of Sauvage Le Parfum with a campaign titled We are the Land, directed by Jean-Baptiste Mondino and fronted by Johnny Depp, the face of the line's campaign since 2015. The film was shot in the Utah desert: wide open spaces, a campfire, a guitar, and openly Native American imagery — a dancer in ceremonial dress, a woman wearing a hide. The house presented it at the time as a journey into the heart of the Native American soul, on land it described as sacred and foundational.

The teaser, posted online on August 30, triggered an immediate reaction. Native American voices and activists, among them actor Dallas Goldtooth and activist April Reign, accused Dior of pairing a ceremonial dance with a fragrance bearing the word sauvage — a term whose colonial charge is reactivated by these images. The legitimacy of the campaign's face was challenged in the same breath: his role as Tonto in a 2013 western and his claimed Native American ancestry, unrecognized by the nation in question, fueled accusations of cultural appropriation.

Dior removed the teaser from its social media within hours. The house maintains that it had worked beforehand with the association Americans for Indian Opportunity, which was consulted on the filming location, costumes, casting, and staging, with the stated intention of steering away from clichés. The argument did not put an end to the controversy. The campaign remains a textbook case on the limits of Wild West imagery in perfume advertising; the fragrance's name, meanwhile, has not changed.