Chanel
Bleu de CHANEL Eau de Parfum
Bleu de Chanel Eau de Parfum extends the 2010 Eau de Toilette in 2014, under the signature of the same perfumer, Jacques Polge. Chanel makes it a more sensual aromatic-woody fragrance, with ambery and musky notes, in which ambery cedar meets New Caledonian sandalwood and tonka bean, in the deep blue bottle that gives the line its name.
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Chanel launched Bleu de Chanel in 2010 as an Eau de Toilette signed by Jacques Polge, then the house perfumer. In 2014, Jacques Polge signed the Eau de Parfum: a more concentrated version that keeps the name and the bottle of the first.
A more sensual territory
At its launch, Chanel presented the Eau de Parfum as the exploration of a sensual territory, made of heady essences, that would also capture the energy of a city at night. The house gave it a woody, ambery inflection, warmer than that of the Eau de Toilette.
The line today
The line expanded in 2018 with a Parfum version, composed by Olivier Polge, Jacques’s son and his successor at Chanel. Bleu de Chanel L’Exclusif, more recent, offers a reading centered on sandalwood.
Chanel describes the fragrance of a man who refuses uniformity and breaks free of every code, and whose spirit decides his destiny with independence and determination. The house places the whole line under the signature of sandalwood, which it calls warm and sensual.
Olfactory pyramid
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Find your blue, by Martin Scorsese
Timothée Chalamet, the face of Bleu de Chanel since 2023, plays an actor in the thick of a promotional tour in a New York film by Martin Scorsese.
Chanel carries the entire Bleu line with a single face. Gaspard Ulliel embodied it from 2010, in a first film directed by Martin Scorsese, and remained its face for more than ten years, until his accidental death in 2022.
In May 2023, Timothée Chalamet became the fragrance’s ambassador, his first official collaboration with a fashion or beauty house. Mario Sorrenti photographed the campaign, unveiled in June.
Martin Scorsese’s film was revealed during the Cannes Film Festival in May 2024. Shot in New York, it shows Chalamet as an actor in the thick of a promotional tour on a television set, around the theme “Find your blue, find yourself.” The director says he revisited the idea of the 2010 film.
From the same line
More perfumes from Chanel
Also composed by Jacques Polge
- La Vie est Belle par Lady PinkLancôme
- Ungaro IIIEmanuel Ungaro
- Diva Eau de ParfumEmanuel Ungaro
- Rive GaucheYves Saint Laurent
- We Are All AlienThierry Mugler
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