Sauvage Eau de Toilette

Who could better embody the character of this free scent, conceived as a nonconformist natural elixir, than Johnny Depp? The house, celebrated for the beauty as much as the original character of its faces of the campaign, thus offers a strong image to present a pure and powerful fragrance.

Johnny Depp the pirate and Dior's Sauvage, a sensual and animalic cocktail

To create Sauvage, I started from the man. A frank and obvious masculinity. Like the image of a man outside fashions, outside time, states François Demachy, Perfumer-Creator for Dior. In a single sentence, the perfumer sums up the entire innovative concept of the fragrance. The commercial as well as the image of the man who would embody Sauvage had to be chosen carefully. Convincing the fabulous and daring Johnny Depp to become the face of the campaign for Sauvage was therefore an obvious choice. Through his original personality, Johnny Depp embodies the modern man, free while remaining sophisticated and sensual.

The commercial, shot once again by Mondino, a regular Dior collaborator, is presented as a road movie in which the character played by Johnny Depp, weary of the dark city where he weeps over his guitar, flees toward sun-drenched deserts and wild animals. Sauvage thus represents space and freedom rediscovered in pure and raw materials and emotions, without artifice.

Sauvage, a perfume contrasted between luxury and sobriety

In the image of the man it represents, Sauvage is a delicate blend of sophistication and simplicity.

Its bottle is carefully designed, like all Dior bottles, which are truly created to be works of art. The simplicity of the form is offset by the delicate nuances offered by the glass, which shifts between midnight blues and black, colors very much in vogue today. As for the fragrance, it is hungry for grand Mediterranean spaces and for materials that are both luxurious and very natural.

The top notes offer a pure sky, empty of any superficiality, where notes of Reggio di Calabria bergamot mingle with the rough edges and scents of Sichuan pepper and pink pepper. Then ambroxan, the worthy heir of the now-outmoded ambergris, plays on its marine, powerful, and animalic tonalities to offer fresh, sparkling citrus scents of elemi, powerfully woody and raw vetiver, and soft, aromatic, pure lavender. The deep sillage of Sauvage, built on patchouli and ambroxan, lingers and signs off with a composition that is strong and natural, but also elegant and timeless.

Dior's Sauvage plays on the contrasts and oppositions of today's man to create for him a perfume that clings to his skin, that surprises him without unsettling him, and that startles as much as it reassures. The Dior man is Sauvage, that much is certain, but a domesticated and elegant wild man, that is certain too!