Sauvage Eau de Toilette

Dior presented Sauvage to the press in August 2015 and put it on sale in early September. François Demachy, then the house’s perfumer-creator, signed the formula, and Johnny Depp became its face in a film by Jean-Baptiste Mondino.

The name refers to Eau Sauvage, Dior’s first men’s fragrance, composed by Edmond Roudnitska in 1966. Sauvage does not take up its formula and does not replace it: the two fragrances are sold side by side, each in its own line.

An ozone-blue sky over a mineral desert

The house presents Sauvage as an act of creation inspired by wide-open spaces, an ozone-blue sky dominating a white-hot mineral desert. It wants it frank, for a man who is authentic and true, and calls it unique among its creations in its confident virility.

Demachy says he started from the man to compose Sauvage. He demanded for it a Reggio bergamot of particular quality, which Dior shapes with Calabrian producers to obtain a custom signature.

A success hailed by the industry

In June 2016, the American Fragrance Foundation gave it three awards: men’s fragrance of the year in the prestige category, men’s media campaign of the year and consumer choice. Dior now presents it as the best-selling men’s fragrance in its history.

The line has grown around the eau de toilette: an eau de parfum in 2018, a parfum in 2019, an elixir in 2021, an alcohol-free version, Eau Forte, signed by Francis Kurkdjian, and an extrait in 2026.