Valentino
Voce Viva Intensa
Voce Viva Intensa, a new Eau de Parfum by Valentino. What if a fragrance could give rise to more than a scent? It was with this idea in mind that the house of Valentino created a first fragrance named Voce Viva, in 2020. Broadcasting a message all over the world, Voce Viva was an invitation to warm hearts.
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Its success was instant. In 2021, Valentino therefore decided to give it a new verse. The second part of this sweet melody is now called Voce Viva Intensa. Because everyone has a song within them, Valentino this time invites us to reveal it with intensity to the entire world.
Voce Viva Intensa, a floral fragrance in three accords
Voce Viva Intensa is a fragrance that unfolds through three successive accords: Color – Cool – Couture. In this sense, it follows exactly the same construction as its predecessor. However, its ingredients differ, and this time it is a floral, oriental and woody juice. Created by Honorine Blanc and Amandine Marie, Voce Viva Intensa first reveals its highly colorful freshness, in a blend of Calabrian bergamot and Italian mandarin. Its more couture side, meanwhile, appears at its heart, in a generous bouquet. This blends orange blossom, sambac jasmine and golden gardenia. At its base, Voce Viva Intensa becomes cooler and more enveloping. Its longevity comes from the woody scent of Texan Atlas cedar. As for the rest, Bourbon vanilla makes it smooth and sensual, while crystal moss lends it a more modern, mineral accent.
When orange studs make their way onto Valentino's bottle
Voce Viva Intensa by Valentino comes in a highly elegant bottle. Its glass case takes on a square shape, with edges slightly softened. Its hue, meanwhile, becomes more orange. Here, the idea is to evoke the sky over Rome on a beautiful sunny day. The Valentino name is inscribed as always in red lettering. However, it intensifies and becomes more vibrant than ever. Finally, Valentino's iconic studs appear on several occasions. These pyramidal shapes are present on both the neck and the golden cap, but also on the side faces, tracing two Vs on its walls, echoing the initials of Voce Viva and Valentino.
The strong voice and optimistic message of Voce Viva Intensa
Voce Viva Intensa by Valentino is a feminine and highly optimistic fragrance. Far more than a simple scent, it carries within it a strong message across the world and calls for sharing, emotion and kindness. With it, one finds one's calling, fulfills one's dreams and pursues one's desires with passion. Voce Viva Intensa is a sillage of a new intensity. It does not go unnoticed and calls for happiness.
Olfactory pyramid
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The advertising
Red dress and visible tattoos
Lady Gaga reprised for the Intensa edition in August 2021, photographed by Arielle Bobb-Willis in a red dress by Pierpaolo Piccioli.
The advertising film for Voce Viva Intensa began circulating on August 8, 2021, the very month the second edition was announced. Lady Gaga, face of the Voce Viva line since 2020, remains its face.
For the still visual, she poses in front of Arielle Bobb-Willis's lens, wearing a red haute couture dress designed by Pierpaolo Piccioli, tattoos left visible.
The 2020 campaign had taken a different form: a film directed by Harmony Korine, shot in a forest near Los Angeles, where Pierpaolo Piccioli and Lady Gaga accompanied a stripped-down version of Sine From Above, with the still images credited to Inez Van Lamsweerde and Vinoodh Matadin.