Nina Ricci
Nina Rouge Crush
Nina Rouge Crush, Eau de Parfum by Nina Ricci launched in 2025, amplifies the world of Nina Rouge toward a more explosive facet. Signed by Olivier Cresp, Marie Salamagne and Ane Ayo, the formula combines ripe cherry, raspberry and lemon with a bouquet of rose and gardenia, before two vanillas over a base of cedar, in a bright red apple-shaped bottle; the house announces a vegan composition that is 89% naturally derived.
- Brand
- Nina Ricci
- Launch year
- 2025
- Perfumers
- Gender
- Women
- Olfactory family
- Floral
- Concentration
- Eau de Parfum
Where to buy
Nina Rouge Crush extends Nina Ricci's Nina collection, whose emblematic apple-shaped bottle was launched in 2006. The house presents this creation as the fourth addition to the range, according to Fashion Magazine, which covered its 2025 launch.
According to the house, Nina Rouge Crush draws on the success of the Nina Rouge Eau de Toilette and amplifies its world by unveiling a more explosive facet, while retaining a common olfactory thread built around raspberry, gardenia and vanilla.
The house credits Olivier Cresp, Marie Salamagne and Ane Ayo, the latter explaining her approach in an interview with Fashion Magazine. Nina Ricci announces a composition that is 89% naturally derived, presented as vegan, with no ingredient of animal origin.
The house highlights the use of an upcycled Italian lemon, described as a signature note of Nina, made from fruit rejected by the food industry because of its size or shape.
The face of Nina Rouge Crush is the actress Kiernan Shipka, presented by the house as a muse of creative director Harris Reed, whose confident femininity is meant to embody the spirit of the fragrance.
Olfactory pyramid
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The advertising
Kiernan Shipka, from Venice to Paris
The house chose Kiernan Shipka as the face of the campaign, celebrated the premiere in Venice and opened a pop-up on boulevard Haussmann in April 2025.
The house presents Kiernan Shipka, an actress described as a muse of creative director Harris Reed, as the face of Nina Rouge Crush, her confident femininity meant to personify the spirit of the fragrance; neither photographer nor director is named.
According to the house, Alexandra Saint Mleux and Nina Ricci organized an intimate dinner in Venice to celebrate the premiere of the fragrance, in an evening inspired by cherry, a central ingredient of the formula.
According to Sortir à Paris, Nina Ricci took over 45 boulevard Haussmann in Paris from April 4 to 6, 2025, for an immersive, sensory pop-up built around Nina Rouge Crush.