Nina

It was Olivier Cresp who composed the charming Nina, working on this blend of romantic, gourmand accents presented in an elaborate bottle surrounded by a communication strategy centered on the modern fairy tale. The Nina woman is a fairy...

Nina, or the poetic and imaginary Nina Ricci universe for young women

The Nina Ricci perfume house thrives on soft, romantic, floral fragrances and bottles, yet after the turn of the millennium, romanticism changed, and women evolved. They still dream, they still love flowers just as much, but they also like to feel desired and gladly surround themselves with a touch of retro, gourmand scents.

Nina, released in 2006, is resolutely conceived as the perfume of a modern, enchanting young woman, at the crossroads of adolescence and adulthood, between fairground daydreams and the temptations of the apple. The visuals, like the advertising spot for Nina, play on this ambiguity, offering the naivety of white through a young face of the campaign (Ruslana Korshunova) dressed like Snow White, but also a tempting setting, a candy apple plucked like Adam and Eve's original sin — not quite as pure as it appears, then...

Nina is therefore aimed first and foremost at young women between fifteen and twenty-five, and Nina Ricci makes no secret of it, stating that making the house younger was a real gamble. They achieved it by telling a fairy tale around the bottle's apple, at a time when the market was banking on sexier values, and by offering a very targeted Eau de Toilette, at a price consistent with its audience.

A perfume of floral sweetness and sugary gourmand character...

Of course young women have never stopped loving flowers, yet today they also want sweet, gourmand fragrances, original flowers and innovative raw materials. Thus the Nina bottle, through this charming apple shape, evokes children's favorite treat, the red, sweet candy apple, with the bottle's glass tinted raspberry. Of course, the jewel-like Nina bottle, as the house of Nina Ricci likes it, is set with fine, delicate silver leaves that complete this composition, at once dreamlike and design-driven.

As for the fragrance, it first reveals itself through surprisingly tangy top notes of lime paired with Calabrian lemon notes for a striking, invigorating opening. Then, discovering the heart, the sensations and scents of our childhood emerge through notes of praline and candy apple, delicately wrapped in a blend of red fruits (strawberry and raspberry) turning velvety on contact with rose and jasmine. Finally, caramel and vanilla wrap themselves in delicate white musk notes to create a sillage of base notes as gourmand as they are beautifully floral, with generous bunches of flowers...

The young Nina woman is thus a sweet flower-woman who delightfully exhales powerfully floral scents of white flowers, delicately fruity and sensually flavored with gourmand, addictive notes. The Nina fairy is still just as dreamy, but far more so in L'Air du Temps...