Nina

It was Olivier Cresp who composed the lovely Nina, working on this blend of romantic, gourmand notes presented in an elaborate bottle surrounded by communication centered on the modern fairy tale. The Nina woman is a fairy...

Nina, or the poetic and imaginary Nina Ricci world for young women

The Nina Ricci fragrance house thrives on soft, romantic, floral fragrances and bottles, yet after the turn of the millennium, romanticism changed, and women evolved. They still dream, still love flowers just as much, but also like to feel desired and willingly surround themselves with a touch of retro, gourmand scents.

Nina, released in 2006, is resolutely meant to be the fragrance of a modern, fairy-tale young woman, at the crossroads of adolescence and adulthood, between reveries of funfairs and the temptations of the apple. The visuals, like Nina’s advertising spot, play on this ambiguity by offering the naivety of white, of a young face of the campaign (Ruslana Korshunova) dressed like Snow White, but also a tempting setting, a candy apple plucked like Adam and Eve’s original sin—not quite as pure as it appears, then...

Nina is therefore aimed primarily at young women between the ages of 15 and 25, and Nina Ricci makes no secret of it, stating that making the house younger was a real gamble. They achieved it by telling a fairy tale around the apple of the bottle, at a time when the market was betting on sexier values, and by offering a very targeted eau de toilette, at a price consistent with its audience.

A fragrance of floral sweetness and sugary gourmand notes...

Of course young women have never stopped loving flowers, yet today they also want sweet, gourmand fragrances, original flowers, and innovative raw materials. Thus the Nina bottle, with its lovely apple shape, evokes children’s favorite treat, the red, sugary candy apple, with the bottle’s glass tinted raspberry. Of course, the jewel-like Nina bottle, just as the house of Nina Ricci likes it, is set with fine, delicate silver leaves that complete this composition, at once dreamlike and design-driven.

As for the fragrance, it first reveals itself through surprisingly tangy top notes of lime paired with Calabrian lemon, for a striking, invigorating opening. Then, discovering the heart, the sensations and scents of our childhood come to the fore through praline and candy apple notes delicately wrapped in a blend of red fruits (strawberry and raspberry) that soften on contact with rose and jasmine. Finally, caramel and vanilla wrap themselves in delicate white musk notes to create a sillage of base notes as gourmand as they are prettily floral, with generous armfuls of flowers...

The young Nina woman is thus a sweet flower-woman who delightfully exhales powerfully floral scents of white flowers, delicately fruity and sensually flavored with gourmand, addictive notes. The Nina fairy is still just as dreamy, but far more so in L’Air du Temps...