1 Million Lucky

Not hesitating to overturn trends in men's fragrances, it quickly became one of the best-sellers in perfumery. In the image of its face, it is an insolent juice that no one seems able to resist. Whether through its design, its message or its scent, 1 Million has literally captivated the entire planet. Today, to celebrate its 10 years of existence, it takes on a brand new face. Focus on 1 Million Lucky, Paco Rabanne's new lucky charm.

The new ingot of 1 Million Lucky

1 Million Lucky sets itself apart from its predecessors from the very sight of its bottle. Indeed, for this new olfactory release, Paco Rabanne has completely redesigned its visual. 1 Million Lucky retains its ingot shape. However, its coloring has been completely reinvented. Gold is far less present. It appears in certain detail points of this bottle and in the color of its juice, revealed through a transparent glass surface. The rest of the packaging of Paco Rabanne's 1 Million Lucky is covered with a metallic silver surface. These two shades are also present on this fragrance's cardboard packaging. Finally, the name 1 Million Lucky is written, as usual, in a typography evocative of the world of a western. The size of 1 Million Lucky remains unchanged and is still 100 ml.

1 Million Lucky, a fresh and fruity fragrance

In terms of scent, Paco Rabanne's 1 Million Lucky is characterized by a fresh and fruity breath. However, very few elements of its formula have so far been disclosed by the house. We simply know that 1 Million Lucky will be composed of two major ingredients: an ozonic accord and plum. Ozone is a gas naturally present in the atmosphere. It has a metallic and somewhat aquatic odor. And this is precisely what has been reproduced in the laboratory by Paco Rabanne's perfumers. Plum, for its part, brings here a syrupy, velvety and fruity sensation. It only amplifies the gourmand character of 1 Million Lucky.

Jordan Barrett, an emblematic figure of Paco Rabanne

Finally, to embody the image of this new fragrance, Paco Rabanne has chosen, once again, to set its sights on Jordan Barrett. Son of a wealthy Australian with a checkered past, he was discovered when he was only 14 years old and was stealing matches. He has retained from that time his carefree confidence and his bad boy air. This earned him becoming Paco Rabanne's favorite and being the face of the campaign for several years now. A little more patience is needed, the images of this new advertising clip have not yet been unveiled but it should not be long…