1 Million

1 Million is the men's Eau de Toilette launched by Paco Rabanne in 2008, composed by Christophe Raynaud, Olivier Pescheux and Michel Girard. The house describes it as woody spicy: blood mandarin, grapefruit and mint in the top notes, cinnamon and rose in the heart, leather, amber, patchouli and wood in the base. Its gold ingot-shaped bottle, designed by Noé Duchaufour-Lawrance, opened a long line of flankers.

Brand: Paco Rabanne
Launch year: 2008
Perfumers: Christophe Raynaud
Michel Girard
Olivier Pescheux
Gender: Men
Olfactory family: Woody
Secondary families: Spicy Leather
Concentration: Eau de Toilette
EAN: 3349668616237 (30 ml) · 3349668612598 (50 ml) · 3349666007921 (100 ml) · 3349668566372 (200 ml)

Published September 16, 2026 · Updated September 30, 2026

Where to buy

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Paco Rabanne launched 1 Million in 2008, three years after Black XS. The house, whose fragrances are operated by the Spanish group Puig, built this men's fragrance around an object: a gold ingot-shaped bottle, a nod to the couturier's metallic heritage.

Three perfumers

The formula is signed by three perfumers, Christophe Raynaud, Olivier Pescheux and Michel Girard, who worked on it together. Paco Rabanne spoke of it as a strange fragrance with good vibrations.

Gold and metal

The name and the bottle refer back to gold, a material that Paco Rabanne had brought into couture with his metal dresses of the 1960s. The ingot became the emblem of the fragrance and of its entire lineage.

A lineage

The success called for a feminine counterpart, Lady Million, and a long series of men's flankers: 1 Million Intense, Privé, Lucky, Parfum, Elixir, Royal, Black. The house, renamed Rabanne in 2023, still presents 1 Million as one of the best-selling men's fragrances in the world.

Olfactory pyramid

Top notesThe first minutes
Heart notesThe heart of the perfume
Base notesWhat lingers

Composition

Read the full composition

What critics say

Two signed readings: in 2009, Kevin of Now Smell This found 1 Million well blended, sugary and spicy like a retro barbershop, but too close to familiar masculines; in 2017, Elena Vosnaki saw an enveloping woody spicy scent, everywhere at once, for those who prefer certainty to originality.

Read what critics say

On the blog

Rabanne’s 1 Million: the whole line, from 2008 to 2026
Launched in 2008 in a gold bar, Paco Rabanne’s 1 Million has grown into a family of sixteen perfumes, for men and then for women with Million Gold for Her. The whole line, from the original eau de toilette to 1 Million Black.
October 9, 2026

What the community says

LongevityAll day

Fleeting2 votesAll day

SillageOverpowering

Intimate2 votesOverpowering

Season

Winter50 %

1 vote

Autumn50 %

1 vote

Occasion

Evening100 %

2 votes

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Longevity

Sillage

Season

Occasion

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The advertising

Mat Gordon, to Do It Again

The black-and-white launch film shows Mat Gordon fulfilling his fantasies with a snap of his fingers, to Do It Again by the Chemical Brothers.

The launch campaign, conceived by the agency Mademoiselle Noï, established a theme the brand would revisit for years: fulfilling every fantasy with a snap of the fingers. The film was directed by Paul Gore, produced by Irene and shot in black and white.

The model Mat Gordon dances and snaps his fingers in it; each snap conjures an image of luxury, a vintage car, money, a casino table. The soundtrack is Do It Again, by the Chemical Brothers.

In 2015, Mazarine Mlle Noï, the agency of the Mazarine group, entrusted a new film to Alex Courtès: the American model Sean O'Pry took on the role of the gentleman who gets everything with a snap of the fingers.