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Paco Rabanne

1 Million Parfum

Paco Rabanne releases a new 1 Million Parfum for 2020. Gold is a precious metal that has always fascinated men, regardless of civilization or religion. The designer Paco Rabanne did not escape its appeal and made it one of his favorite materials.

Launch year
2020
Gender
Men
Olfactory family
Woody
Secondary family
Leather
Concentration
Eau de Parfum
1 Million Parfum

Where to buy

He first turned it into a sparkling dress sewn with gold plates, before making it a perfume: 1 Million, in 2008. Gold is perceived here as the symbol of every fantasy. It embodies pleasures, desires, everything that shines and sometimes turns heads. Once again, it sparkles and puts stars in the eyes, notably with the release of 1 Million Parfum, the 2020 edition of this cult saga by Paco Rabanne.

1 Million Parfum, a warm floral and leathery scent

Like all the fragrances in the collection, 1 Million Parfum gives off a sweet and tender flavor. As such, it could almost be an androgynous perfume, equally appreciated by men and women. Yet its woody notes give it an undeniable character, while its floral breath preserves all its elegance and lightness. But did you know that 1 Million Parfum was born of an accident? Nothing destined this perfume to see the light of day, and yet... As its creator Quentin Bisch reveals, the original idea for it came from an accident: coming back from vacation, I had two broken bottles in my leather bag. One was my sunscreen and the other a sample of cistus. The smell was absolutely divine. I captured it with a simple formula: a contrasting scent of salty monoi-tuberose blended with resinous leather. Here, Quentin Bisch chose to sign this creation in collaboration with perfumer Christophe Raynaud. Together, they imagined a floral and slightly salty scent, pairing tuberose with a seductive breath of leather and resin. Amber wood texturizes the whole, while it is further patinated with pine.

Joey Bada$$, new face of Paco Rabanne

1 Million Parfum still comes in a bottle shaped like a gold bar, like its predecessors. Its imposing stature gives it all its strength, while its metallic lacquering gives it immediate shine. Its name, for its part, is finely engraved on its sides, standing out against a radiant sun.
On screen, this bottle is proudly showcased by one of hip hop's international stars: Joey Bada$$. After all, it must be acknowledged that the unapologetic bling-bling side of this perfume suits him perfectly. A true prodigy of American rap, Joey Bada$$ grew up in Brooklyn. To this day, he is just as famous for his talents as a musician as for his acting. As proof, he appeared in the film Mr. Robot alongside Rami Malek. An engaged artist highly respected in his field, he is already preparing to release a new solo album, with a launch planned for 2020.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

Olfastory’s review

1 Million by Paco Rabanne is a perfume so famous that it hardly needs an introduction. Delivered in a bottle shaped like a gold bar since its release in 2008, it is considered by many to be one of the most bling-bling yet irresistible perfumes in history. Until now, 1 Million by Paco Rabanne could boast of having given rise to a vast range of fragrances. Now, in 2021, the story continues. Paco Rabanne offers a new reinterpretation of its best-seller. This time, it is a matter of welcoming 1 Million in its parfum version. So, how is it so different? Here is our review on the subject.

Read the review

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The advertising

Collective casting around Joey Bada$$

An official film from September 2020 brings together Joey Bada$$, Simona Kust, Alton Mason and Dree Hemingway.

The film published in September 2020 on the house's official channel announces a collective cast: Joey Bada$$, Simona Kust, Alton Mason and Dree Hemingway. The American rapper Joey Bada$$, whose real name is Jo-Vaughn Virginie Scott, is presented as the face of the launch campaign by the trade press, and confirms this collaboration in a June 2020 interview. An interview describes him as the new face of 1 Million and cites five other protagonists: Alton, Levi, Simona, Londone and Dree.

A Million campaign with an identical cast — Joey Bada$$, Simona Kust, Levi Dylan, Dree Hemingway, Alton Mason, Londone Myers — is documented as a highly contrasted black and white film, directed by Paul Gore to Rapper's Delight by the Sugarhill Gang, with movement direction by Stephen Galloway. The article describing it dates from 2019 and relates to the previous Million campaign, without any certain link to the 2020 film being established. The directing and photography credits for the 2020 campaign vary depending on the source, and none come from the house.