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ānti

Plastic Love

Plastic Love is a unisex eau de parfum from ānti, a Parisian house co-founded by Brieuc Larsonneur, launched in 2026 in the United States and signed by Suzy Le Helley. Inspired by the neon nights of 1984, it pairs strawberry and lemon with a heart of bubblegum and jasmine, over a base of synthetic musk and warm vanilla.

Brand
ānti
Launch year
2026
Perfumer
  • Suzy Le Helley
Gender
Unisex
Olfactory family
Gourmand
Concentration
Eau de Parfum

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Plastic Love

Where to buy

ānti is a Parisian house whose name refers to the first known perfume, a sacred preparation of ancient Egypt made with myrrh and incense. Co-founded by Brieuc Larsonneur, its creative director, it draws on the history of perfume, from Antiquity to the pop icons of the twentieth century.

Plastic Love belongs to this last vein. The house presents it as the year 1984 reinterpreted by Suzy Le Helley: a neon night in furs, strawberry lips and fizzy lemon, bubblegum floating over synthetic musk and warm vanilla.

Brieuc Larsonneur presented it to beauty editors as a deliberately silly bubblegum scent, designed for a fictional muse in pink fur who never pays a bill. First offered for pre-order by the house, it has shipped in the United States since September 2026.

What is still missing

The house has published no ingredient list for Plastic Love, and only one signed review has commented on it so far.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Jenny Berg, on Yahoo Creators, smells Valentine’s Day sour candies before a honeyed vanilla, and keeps it for evenings out.

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Longevity
Sillage
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The advertising

A neon night in furs

The campaign shows a model in a fur coat and gold hoop earrings, blowing a pink bubblegum bubble.

The Plastic Love campaign shows a model in a fur coat and gold hoop earrings, blowing a pink bubblegum bubble. The image illustrates the house’s formula, a neon night in furs inspired by the year 1984.

Brieuc Larsonneur described the fragrance’s fictional muse to journalists: a woman in big pink furs who blows bubblegum bubbles from the back of limousines and never pays a bill.

Similar perfumes

Similar notes and family, from other houses.