Boss Bottled Elixir

Hugo Boss launched Boss Bottled Elixir in 2023, twenty-five years after the Boss Bottled Eau de Toilette of 1998. To mark the anniversary, the house presented the most concentrated composition in the line to date, which it describes as a refined interpretation of modern masculinity.

The return of Annick Menardo

The house entrusted the Elixir to Annick Menardo, creator of the original Boss Bottled, who composed it in close collaboration with Suzy Le Helley. The two perfumers reinterpret this contemporary classic around rich, concentrated materials, between amber and woods.

Hugo Boss links the fragrance to an idea: finding your inner light and being your own boss. The bottle and the campaign carry this theme, embodied by Chris Hemsworth, the face of the Boss Bottled franchise.

A follow-up in 2024

In 2024, Boss Bottled Triumph Elixir, signed by the same two perfumers, took up the base of the Elixir in a fresher version, built around violet leaf, vetiver and patchouli, in a midnight-blue bottle.