Hugo Boss
Boss Bottled Triumph Elixir
Boss Bottled Triumph Elixir arrived in spring 2024, signed by Annick Menardo, author of the 1998 Boss Bottled, with Suzy Le Helley. The house calls it green ambery and builds it in three stages: violet leaf at the top, vetiver essence at the center, patchouli essence at the base. It takes up the base of the 2023 Bottled Elixir and opens it onto a new freshness.
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Boss Bottled Triumph Elixir arrives in spring 2024, a year after the Bottled Elixir, in a parfum intense concentration. Coty, licensee for Boss fragrances, makes it an edition devoted to football and the spirit of victory.
Two perfumers
Annick Menardo, who already signed the original Boss Bottled in 1998, composes the formula in close collaboration with Suzy Le Helley. The house says it combines here the powerful base of the Bottled Elixir with notes of great freshness.
Its copy pairs the strength of an elixir with a liveliness it wants to be sporty. It speaks of releasing one’s inner light and of a perfume that reflects the passion of football.
A passing edition
The creative director of the campaign presented it as a limited edition. Wikiparfum now lists it as discontinued, while French retailers still sell it in fifty and one hundred milliliters.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Camavinga, Foden and Havertz
The “Held in Triumph” campaign brings together three international footballers, Eduardo Camavinga, Phil Foden and Kai Havertz, around team spirit.
The launch campaign, titled “Held in Triumph,” brings together three international footballers, Eduardo Camavinga, Phil Foden and Kai Havertz. The house makes it a celebration of unity and team spirit, which it holds to be the key to success, in sport as in life.
The message invites every man to release his inner light and to be his own boss, following the brand’s motto. Interviewed by OniriQ, Eduardo Camavinga cites as a personal triumph the high school diploma he earned during the pandemic, alongside his training.
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- Body KourosYves Saint Laurent
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