Ck in2u Her

For Calvin Klein, fashion is inseparable from perfumery and it is therefore quite naturally that he imagined his first perfume in 1981. Calvin Klein likes to follow fashion and the times, in order to create a perfume that is always representative of the moment. In 2007, Calvin Klein unveiled Ck in2U for Her, a composition that could not be more innovative. It evokes the younger generation and above all the ease with which it uses today's means of communication.

The technosexual era according to Calvin Klein

Here, Calvin Klein once again sought to capture the present moment, the trend of the time. It is the younger generation that is represented through Ck in2U for Her. To this end, Calvin Klein drew inspiration from the unrestrained sexuality of the era as well as the technologies that have taken over our lives. Calvin Klein likes to define this composition as that of the technosexual era. Technological freedom is within reach of the younger generation. Everyone connects and expresses themselves freely whenever they wish. Today, through the internet, anything is conceivable, contacts no longer have geographical limits, and it is possible to exchange with the whole world. It is this technology and this freedom that Calvin Klein wanted to convey with Ck in2U for Her, which incidentally echoes a username or a password. Revolutionary, yet free, Ck in2U for Her brings together all connected young women.

The fresh floriental scents of Ck in2U for Her

Ck in2U for Her opens with the bitter effervescence of pink grapefruit. This is combined with the acidity of Sicilian bergamot. These two citrus notes are then joined by the fruity, tangy fragrances of blackcurrant leaves. The heart is floral and harmoniously blends a sweet orchid with a luminous white cactus. The base of Ck in2U for Her is gourmand and amber, thanks to red cedar, vanilla and amber notes. The bottle is simple and graphic, staying in line with its predecessor CK One. Its shape is neutral, adorned with white plastic topping a solid glass base. Its openwork logo reveals the pale gold hue of the fragrance. Moreover, an amber note runs through the entire bottle, as if it were the guiding thread.

This time Calvin Klein depicts the younger generation and the new technologies that it uses with ease. Ck in2U for Her embodies the spontaneity of youth, today's youth, the one that connects with the whole world without geographical barriers. With its original notes, Ck in2U for Her offers a fresh, gourmand and tangy composition — a concentrate of youth.