CK IN2U Her

In 1994, CK One won over a whole generation of young people with a fragrance to be shared by girls and boys alike. Thirteen years later, Calvin Klein and Coty, which holds the license, turned back to twenty-somethings with CK IN2U, the first ck fragrance sold as a duo: one version for her, one for him.

The fragrance of the “technosexuals”

The name is spelled like a text message: “in to you,” as in smitten with you. The brand targeted the millennial generation, young adults who meet and court each other through screens. It coined the word “technosexual” for them and had it registered as a trademark.

The launch press release summed up the lineage: CK One was about connecting with the group, CK Be about connecting with yourself, CK IN2U about connecting with another person. The brand also opened a community website, What are you IN2?, to carry the conversation online.

A duo by four perfumers

Four perfumers worked on the duo. Bruno Jovanovic and Jean-Marc Chaillan signed the men’s version; Loc Dong and Carlos Benaïm composed CK IN2U Her, which the house describes as a fresh floriental, sparkling in the top, sugary in the heart, ambery in the base.

The duo was unveiled in New York on March 8, 2007. Both eaux de toilette came in 50, 100, and 150 ml; the women’s line added a body lotion, a shower gel, and a deodorant spray.

A generation that protests

Even before the fragrance reached stores, the talk of technosexuals irritated part of its intended audience, who refused to be reduced to a generation of screens. Now Smell This and The Scented Salamander reported on this online outcry as early as March 2007.

Even today, the house presents CK IN2U Her as the fragrance of a generation that expresses its freedom through new technologies, connects with the whole world, and wants to live fully in the present moment, to please and seduce here and now.