Issey Miyaké
L'Eau d'Issey Pure Nectar de Parfum
The Nectar de Parfum L’Eau d’Issey Miyake Perfumery is a fascinating world in which the consumer loses themselves in the stories that perfumers choose to tell. For its very first juice, Issey Miyake chose to draw inspiration from water, the source of all life, and turn it into a fragrance.
- Brand
- Issey Miyaké
- Launch year
- 2017
- Perfumers
- Gender
- Unisex
- Olfactory family
- Floral
- Concentration
- Parfum
Where to buy
But then, what could the smell of water possibly be? Offering several facets of its personality, Issey Miyake chose to transform it year after year. L’Eau d’Issey already counts numerous reinterpretations. Today, this large olfactory family is further enriched with a new essence. Focus on L’Eau d’Issey Pure Nectar de Parfum.
L’Eau d’Issey, a fragrance conceived as an odyssey
L’Eau d’Issey is far more than a simple fragrance. It is a genuine journey of the senses with universal reach. With spirit and modesty I only make half of the journey. The woman who wears one of my garments or my fragrance makes the other half of the journey, explains Issey Miyake. I give it life, she brings it to life. An essential communion. From then on, the woman and the fragrance carry us on a fascinating journey, discovering every face of water. Sometimes gentle or more spirited, fresh or sun-kissed, underground or emerging from a glacier, water is all of this at once. The L’Eau d’Issey collection by Issey Miyake therefore keeps growing with new olfactory versions of water. After Une Goutte sur un Pétale, Reflets d’une Goutte, Une Goutte sur un Nuage, Fleur de Bois, Noir Absolu, Or Absolu, Lotus and City Blossom, it is now the turn of L’Eau d’Issey Pure Nectar de Parfum to reveal a new facet of Issey Miyake’s aquatic personality.
The new Eau d’Issey Pure Nectar de Parfum
L’Eau d’Issey Pure Nectar de Parfum is a unique and highly contrasted fragrance. It comes in a new bottle. Very much inspired by its predecessor, it has nonetheless evolved toward a more contemporary shape. Its silhouette still rises toward the sky with transparency. However, the ball that once sat at its top has now disappeared. The bottle of L’Eau d’Issey Pure Nectar de Parfum forms a kind of oversized drop, its base tinted in a very feminine and sensory peach color. Its top, meanwhile, is covered with a pyramidal copper cap. From then on, one is already eager to remove it to discover its scent. L’Eau d’Issey Pure Nectar de Parfum was created by perfumers Dominique Ropion and Fanny Bal. It is a highly contrasted juice, both fresh and warm. L’Eau d’Issey Pure Nectar de Parfum opens on a very fresh, fruity top note of pear. Then, L’Eau d’Issey Pure Nectar de Parfum warms up with honey and amber. An aquatic note preserves its initial freshness while a rose makes the whole more poetic and feminine. Finally, L’Eau d’Issey Pure Nectar de Parfum wraps itself in sandalwood and cashmeran to become as soft as a caress on the skin.
Olfactory pyramid
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The advertising
Issey Miyake was born in Japan. He quickly became passionate about fashion and thus undertook studies at the Tokyo University of Fine Arts. Fresh out of school, he immersed himself in the working world in order to acquire the codes of Western fashion. Issey Miyake always believed that his destiny lay in Paris, and it did not take him long to win over the heart of Europe with his always modern and pared-down creations. Moreover, it is precisely this style and this philosophy that can also be found in his perfumery. Today, his most famous fragrance, L’Eau d’Issey, reveals an unprecedented face. It transforms into L’Eau d’Issey Pure Nectar and thus offers itself a new advertisement.
The very pared-down advertisement for L’Eau d’Issey Pure Nectar
While most luxury houses call on world-famous ambassadors to embody the image of their fragrance, Issey Miyake chose to stand apart. Here, no actress, model or singer lends her face to the fragrance. The star of this new advertisement is none other than the bottle of L’Eau d’Issey Pure Nectar itself. Issey Miyake chose a very pared-down visual. It all begins with the house name on a white background. As electronic music starts, drops of water bead on a plant and trickle down onto the top of a fragrance bottle. The shots follow one another and the bottles multiply. While at first it is the original bottle of L’Eau d’Issey, upon contact with this floral drop, it transforms into a new container colored in a peach gradient. A drop from this flowering tree trickles down its transparent wall and finally settles at its base, forming a ripple in the glass. Issey Miyake plays with shapes, colors and textures. The bottle of L’Eau d’Issey Pure Nectar is stripped of anything superfluous, even a label. It stands on its own and represents the center of this new advertisement.
L’Eau d’Issey Pure Nectar, a feminine and syrupy fragrance
The natural aspect is clearly highlighted in its new visual. It must be said that it is equally strong on the olfactory front… L’Eau d’Issey Pure Nectar by Issey Miyake opens on a juicy, fruity scent of pear, warmed by a more syrupy honey. Rose, the quintessential star of feminine perfumery, occupies the heart of this fragrance. Finally, L’Eau d’Issey Pure Nectar closes with a trio of cashmeran, ambergris and sandalwood. The whole comes in a conical bottle, contrasting the transparency of glass with the opacity of a coppery metal. Its new beige color, meanwhile, speaks volumes about its femininity and sensuality. L’Eau d’Issey Pure Nectar is a romantic fragrance, fascinating in its simplicity and drawing its source from the heart of nature. It is like a parenthesis of dreams and escape, offering a genuine moment of serenity.