Thierry Mugler
Alien Pulp
Alien Pulp is the eau de parfum launched by Mugler in 2025 in the Alien line, following Alien Hypersense and Alien Extraintense. Dominique Ropion, creator of the original Alien from 2005, pairs a juicy pink raspberry with a creamy jasmine, over a base of musk, vanilla and Cashmeran. The bottle, true to the house's commitment to refillability, is refillable; Anok Yai is its face of the campaign.
- Brand
- Thierry Mugler
- Launch year
- 2025
- Perfumer
- Gender
- Women
- Olfactory family
- Floral
- Secondary family
- Fruity
- Concentration
- Eau de Parfum
Where to buy
Alien Pulp is a fruity floral flanker in the Alien line, launched by Thierry Mugler in 2005, as reported by Now Smell This. The fragrance was released in 2025, following Alien Hypersense (2024) and Alien Extraintense (2025) in the same collection.
The composition is signed Dominique Ropion, who had already composed the original Alien Eau de Parfum in 2005, a link of continuity that the house highlights on its official product page.
Mugler presents Alien Pulp as a fruity floral fragrance, carried by a juicy pink raspberry note wrapped in a jasmine described as creamy, in an accord that the house presents as its signature.
The house recalls its commitment to refillability, initiated in 1992, which it continues with Alien Pulp through a bottle designed to be refilled.
For its campaign, Mugler chose Anok Yai as the face of the campaign; the model describes, according to the press, a mermaid scene moving through water, in an atmosphere she describes as feminine and sensual.
Olfactory pyramid
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The advertising
Anok Yai as a mermaid figure
Anok Yai embodies a sensual mermaid in a setting of purple sky and reflective waters, according to Essence and Culted.
Essence magazine reports that Anok Yai is the face chosen for the Alien Pulp campaign, staged in a setting of purple sky and reflective waters where the model appears as a seductive mermaid figure.
The Culted website, which gathered Anok Yai's comments on the shoot, indicates that she describes the atmosphere of the campaign as that of a sensual mermaid, playing in the water and feeling feminine and sexy.