Issey Miyaké
L'Eau d'Issey pour Homme Eau de Toilette
L’Eau d’Issey pour Homme is Issey Miyake’s first masculine signature, launched in 1994 and composed by Jacques Cavallier two years after L’Eau d’Issey. Issey Miyake dreamed of it as clear and powerful as the water of a spring. Yuzu and mandarin open onto water lily, warmed with nutmeg, cinnamon and saffron, and the whole rests on sandalwood, vetiver, amber and tobacco.
- Brand
- Issey Miyaké
- Launch year
- 1994
- Perfumer
- Gender
- Men
- Olfactory family
- Citrus
- Concentration
- Eau de Toilette
- EAN
- 3423470485547 (40 ml) · 3423470311358 (75 ml) · 3423470311365 (125 ml) · 3423470485448 (200 ml) · 3423222118679 (refill 150 ml)
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In 1992, L’Eau d’Issey gave Issey Miyake its first perfume, composed by Jacques Cavallier for Beauté Prestige International, Shiseido’s fragrance division then headed by Chantal Roos. In 1994, Jacques Cavallier composed L’Eau d’Issey pour Homme for the house.
Spring water
The house says it wanted a spring water, clear and powerful. It also relates that Jacques Cavallier remembered traditional Japanese baths and the scent of yuzu, the archipelago’s citrus fruit, which opens the composition.
For Issey Miyake, it is the house’s first masculine signature. It describes a fresh, sparkling eau, where yuzu meets spices and sandalwood, and classifies it among the spicy woody citrus fragrances.
Olfactory pyramid
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The advertising
Ryan Hopkinson’s waterfall
In 2016, the British director and photographer Ryan Hopkinson filmed an unreal waterfall over dark rock for the house.
The house presents L’Eau d’Issey pour Homme through a photograph by Irving Penn. In 2016, it entrusted a film to Ryan Hopkinson, a British director and photographer who had already signed its Nuit d’Issey campaign, with the agency Mazarine Mlle Noï.
Aired from March 2016, the film celebrates the power of water: a huge waterfall pours over dark rock, a man’s silhouette steps forward against the light and crosses the sculpted rock. The house sees in it the freshness and energy of a mountain stream.
From the same line
- L'Eau d'Issey
- L'Eau d'Issey Pure
- L'Eau d'Issey pour Homme Fraîche
- L'Eau d'Issey pour Homme Noir Ambré
- L'Eau d'Issey pour Homme Or Encens
- L'Eau d'Issey Pure Nectar de Parfum
- L'Eau d'Issey Summer 2018
- L'Eau d'Issey pour Homme Summer 2018
- L'Eau d'Issey Rose & Rose
- L'Eau d'Issey Shade of Sunrise
- L'Eau d'Issey Pure Shade of Flower
- L'Eau d'Issey Homme Shade of Lagoon
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- MétéoreLouis Vuitton
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- Diamonds for MenArmani
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