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Thierry Mugler

Alien Hypersense

Alien Hypersense, launched by Thierry Mugler in 2024, is composed by Dominique Ropion, already the author of the original 2005 Alien Eau de Parfum. The house presents it as a rebirth of that founding juice, taking up its floral and woody essence to carry it toward a more intense expression. Cashmeran dominates the base, carried by Sambac jasmine and a fruity facet of green mandarin and pear.

Launch year
2024
Gender
Women
Olfactory family
Floral
Secondary family
Woody
Concentration
Eau de Parfum
Alien Hypersense

Where to buy

Alien Hypersense belongs to the Alien collection by Thierry Mugler, born in 2005 with the original eau de parfum, which became the house's first franchise. Mugler announces it in 2024 as a radical rebirth, taking up the captivating essence of the founding fragrance to carry it, in its words, toward a hyperbolic and hypnotic territory.

Dominique Ropion, who had composed the Alien Eau de Parfum in 2005, signs this version. Danièle Lahana-Aidenbaum, head of Mugler Fashion, explains to WWD the brief given to the perfumer: redo the Alien juice the way he would do it today, the year after the rejuvenation of Angel. Ropion says he wanted an ultra-modern Alien, the quintessence of floralcy.

The fragrance launches in Europe in mid-February 2024, in the United States in April. Mugler's discourse places it in continuity with the collection, whose name and talisman bottle it takes up, with a renewed intensity carried by Cashmeran, a warm and woody note that radiates what the house calls hyper-sensuality.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Anok Yai, She’s coming for you

Anok Yai, face of the campaign for Alien, filmed by Daniel Sannwald for Baron & Baron: hair and nails growing, set to Satisfaction by Benny Benassi.

Anok Yai, She’s coming for you

The campaign features Anok Yai, a model close to the fashion house, who had opened the Mugler show in January 2023: Casey Cadwallader, creative director, chose her to embody Alien. The film, directed and photographed by Daniel Sannwald for the Baron & Baron agency, releases in France in February 2024.

WWD describes its premise: once the fragrance is sprayed, the muse transforms, her hair and nails grow, she becomes a creature ready to seize the world, under the tagline She’s coming for you and set to the track Satisfaction by Benny Benassi. Dazed notes the long purple hair and the custom-made purple contact lenses.