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Kenzo

Kenzo Amour

Kenzo Amour is an eau de parfum launched by Kenzo in 2006, created by Daphné Bugey and Olivier Cresp. The house describes it as a floral woody musky scent, a tribute to Balinese offerings: rice and white tea at the top, frangipani and cherry blossoms with heliotrope, and a base of vanilla, white musks and incense. Karim Rashid designed its colorful bottle.

Brand
Kenzo
Launch year
2006
Gender
Women
Olfactory family
Floral
Secondary families
Woody Musky
Concentration
Eau de Parfum
EAN
3274872420601 (30 ml) · 3274872420618 (50 ml) · 3274872420625 (100 ml)

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Kenzo Amour

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Kenzo launched Kenzo Amour in 2006, an eau de parfum composed by Daphné Bugey and Olivier Cresp, then perfumers at Firmenich. In the United States, Robin of Now Smell This presented it in August as the house’s release of the year, sold at first exclusively at Nordstrom.

A journey of love

The house presents a sensual, soft and happy fragrance, inspired by the sensations of a journey of love: that of a couple in Asia, slow and sensual, punctuated by encounters and smiles. Osmoz evokes an olfactory itinerary from India to Burma, by way of Japan and Thailand.

Patrick Guedj, creative director and head of marketing at Kenzo Parfums, summed up the idea for Women’s Wear Daily in May 2006: a journey of love and emotion, with a bird as its symbol. A multicolored turtledove thus adorns the fragrance’s box and advertising.

A line

In 2007, Kenzo Amour received the Fragrance Foundation’s FiFi Award for women’s fragrance of the year in the Nouveau Niche category, according to Women’s Wear Daily and Beauty Packaging. In 2008, Daphné Bugey created a limited-edition extrait version, Amour Le Parfum, according to Now Smell This.

The house has extended the line: Jeu d’Amour, presented in 2014 as a variation on Kenzo Amour, now sits alongside it in the Kenzo Parfums range, which keeps the original eau de parfum in 30, 50 and 100 ml bottles.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin (Now Smell This) finds Kenzo Amour tame but soothing, like rice pudding without anything culinary about it; Jeanne Doré (Auparfum) judges it divinely good, in the manner of a body cream that melts in and is soon forgotten.

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What the community says

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The advertising

A journey of love, by Patrick Guedj

The launch film, by Patrick Guedj, creative director of Kenzo Parfums, follows a couple traveling through Asia under the sign of a bird.

Creative director of Kenzo Parfums since 2000, Patrick Guedj signs the house’s films, including the one for Kenzo Amour. The campaign shows a couple traveling through India, Japan and Vietnam, according to Women’s Wear Daily, which reported his remarks in May 2006.

A multicolored turtledove, a symbol of love according to Patrick Guedj, links the advertising to the box. The blog Carnet de voyage olfactif retains from the film the saris and sacred cows of India, the rice paddies of East Asia and the spirals of incense.