Noa

Cacharel launched Noa in 1998, after Anaïs Anaïs, Loulou and Eden. Olivier Cresp composed it. The house presents its heroine as a serene woman who speaks of femininity, wisdom, truth and hope, and looks on the world with kindness.

According to the Musée des Arts Décoratifs, the brand, which until then had addressed very young women, aimed Noa at a woman in search of herself and of new values. Cacharel says today that it carries a message: everyone can change the course of things and make the world a better place.

A fragrance for the new millennium

At its launch, the house presented it as a visionary fragrance, designed for the new millennium. In the United Kingdom, where it arrived in February 1999, Marketing Week saw it as Cacharel’s answer to the unisex fragrances that were then drawing young women away from its classics.

Marketing Week placed it, like other Cacharel fragrances, at the lower end of the prestige segment, in 30, 50 and 100 milliliter bottles. The encyclopedia Contemporary Fashion credits it with two FiFi awards in 1998, for best new fragrance and best launch.

Variations around the pearl

Cacharel released several variations of Noa, with Noa Fleur in 2003 and Noa Perle in 2006, composed by Domitille Berthier and Olivier Polge. The smooth, round bottle of the original served as the model for these variations, while the 1998 eau de toilette is still sold in its three sizes.