Cherry in Japan

All the fragrant creations in this collection are calls to cheerfulness and exoticism, which have the gift of transporting us to a distant elsewhere with a single breath. In 2022, the stopover is in Japan. Escada invites us to discover all the beauty of cherry trees in bloom in the fragrance Cherry In Japan.

Cherry In Japan by Escada, a floral fragrance to see life through rose-colored glasses

Cherry In Japan is a feminine fragrance presented in a bottle common to the entire Escada collection. Like its predecessors, it has a curved body, whose rounded silhouette stretches upward, while being topped with a cylindrical chrome-plated metal cap. In 2022, Cherry In Japan by Escada is dressed in a vivid, striking pink gradient. Cherries are also drawn on its glass walls. What is more, the whole is also contained in cardboard packaging with pop art illustrations. Cherry In Japan by Escada is a symbol of joy and cheerfulness from the very sight of its cardboard box, cleverly designed by the American illustrator Donna Adi. As for size, Cherry In Japan by Escada comes, as preferred, in bottles of 30, 50 or 100 ml. Likewise, it also comes in two different gift sets.

On a purely olfactory level, Cherry In Japan by Escada owes its existence to the perfumer Honorine Blanc. Here, she signs a radiant fragrance, which opens immediately on a cherry blossom accord. Naturally, this raw material serves as the thread running through the whole fragrance. In the heart of Cherry In Japan by Escada, the cherry blossom is joined by a brighter, more opulent jasmine. At its base, it wraps itself in a creamy tonka bean. Note also that Cherry In Japan by Escada contains 86% ingredients of natural origin.

The long tradition of the Hanami festival in Japan

Through this summer fragrance for women, the Escada brand pays tribute to one of the most beautiful Japanese traditions: the Hanami festival. This spans two weeks every spring and begins with the first blooming of the cherry trees. Indeed, these trees are very numerous in Japan, and visiting the country during this period allows one to witness incredible blooms. Moreover, this phenomenon attracts visitors from all over the world every year. Crowds gather. Cities organize events on this theme, and it is an excellent occasion to mingle with locals while discovering an ancestral tradition. As it happens, the blooming of cherry trees has been celebrated in Japan since the 8th century. Cherry In Japan by Escada plunges us into the heart of the event!