L'Artisan Parfumeur
Venenum
Venenum is one of the six eaux de parfum L’Artisan Parfumeur gathered under the name Natura Fabularis in 2016. Daphné Bugey set three memories of India inside it: a spiced masala tea, steamed rice, a creamy sandalwood. The Latin name announces poison; the house speaks of a venom that makes the mouth water.
- Brand
- L'Artisan Parfumeur
- Launch year
- 2016
- Perfumer
- Gender
- Unisex
- Olfactory family
- Woody
- Secondary family
- Spicy
- Concentration
- Eau de Parfum
Where to buy
L’Artisan Parfumeur launched Venenum in September 2016 within Natura Fabularis, six eaux de parfum composed by Daphné Bugey for the fortieth anniversary of the house.
Thirty-two attempts
The number set beside the name at launch counts the versions it took to write before the final accord. Now Smell This sums up the subject as a field of grain, with sandalwood, masala tea and cereal grains.
A memory of India
The house describes a soft, enveloping sensation made of Indian memories that come and go. Thomas Dunckley sees a busy Mumbai station there, the air hot and thick, street food stalls, sticky rice and great wooden columns radiating heat.
A poison that makes the mouth water
The Latin name announces venom; the juice says otherwise. The house plays on that gap and speaks of an appetising poison, while Wikiparfum places the fragrance among the spicy woody ones.
From Natura Fabularis to La Botanique
CaFleureBon reports that the series changed its name in 2021 to become La Botanique. Venenum stayed in it, and its packaging has carried Katie Scott’s botanical drawings ever since.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
A signed drawing, no campaign
No known campaign, but one named credit: the botanical artist Katie Scott has signed the drawings of the packaging since 2021.
L’Artisan Parfumeur ran no advertising campaign for Venenum. No face, no film, no photographer or art director is named, neither at the launch of September 2016 nor since.
One credit does exist, and it bears on the image: the botanical drawings of Katie Scott, whose work on the product Harrods points out and which CaFleureBon dates to 2021. Before her, the Paris taxidermist Deyrolle had given the series its visual world in 2018. No advertising credit in the strict sense comes out of that.