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Lacoste

Pour Femme

Pour Femme, an eau de parfum launched by Lacoste in 2003, is the feminine counterpart to Pour Homme, released a year earlier. Olivier Cresp built it as a woody floral: freesia and black pepper in the top, jasmine, rose and heliotrope in the heart, cedar and suede in the base. Its glass bottle, with a slender silhouette, comes in a beige, gold and white box.

Brand
Lacoste
Launch year
2003
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Woody
Concentration
Eau de Parfum
EAN
3386460149433 (30 ml) · 3386460149365 (50 ml) · 3386460149358 (90 ml)

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Pour Femme

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Pour Femme came out in 2003, a year after Pour Homme, launched in October 2002. Both fragrances were released by Procter & Gamble, which at the time held the license for the fragrances of the crocodile house; the feminine scent bears the signature of perfumer Olivier Cresp.

Olivier Cresp and the Lacoste woman

Olivier Cresp described his creation as a “marvelously feminine, energizing and dynamic” fragrance. It was born during the years when Christophe Lemaire served as creative director of Lacoste, from 2000 to 2010, before leaving for Hermès.

The house now presents Pour Femme as the embodiment of the free spirit of today’s women. It makes it a signature woody floral and points out that it is made in France, with French know-how.

A line of flankers

The line includes several flankers: Pour Femme Légère, Pour Femme Intense, Pour Femme Timeless and, in 2019, Pour Femme Elixir. It should not be confused with Original Pour Femme, a different composition from the Original line.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Marie Bäumer in 2012

For Valentine’s Day 2012, Lacoste made actress Marie Bäumer the new face of its feminine classic, launched in 2003.

For Valentine’s Day 2012, Lacoste launched a new campaign for Pour Femme and introduced actress Marie Bäumer as the new face of the fragrance. The house justified the choice by the fragrance’s place among feminine classics since its launch in 2003.

Lacoste saw in the actress the embodiment of a modern, authentic woman. Marie Bäumer links the fragrance to a sensuality she associates with her impressions of France, and describes it as “très français.”

More perfumes from Lacoste

All Lacoste perfumes

Also composed by Olivier Cresp

All creations by Olivier Cresp

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