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Christian Dior

Dior Addict Eau Fraîche

Dior Addict Eau Fraîche is the floral fruity Eau de Toilette composed by François Demachy that Dior added to the Dior Addict line in 2012. Grapefruit and Calabrian bergamot open onto a heart of freesia and lily of the valley, set on woody notes and white musks. Daphne Groeneveld embodies it in Saint-Tropez in its launch campaign.

Brand
Christian Dior
Launch year
2012
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Fruity
Concentration
Eau de Toilette
EAN
3348901181853 (50 ml) · 3348901182362 (100 ml)
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Dior Addict Eau Fraîche

Where to buy

Links to our partner shops.

Dior launched Dior Addict Eau Fraîche in 2012, together with Addict Eau Sensuelle, as two variations on the Dior Addict Eau de Parfum, born in 2002. The house entrusted the composition to François Demachy, its perfumer-creator, and presents it as a fresh, tangy floral.

Eau Fraîche was born as an Eau de Toilette, in 20, 50 and 100 ml bottles. In 2013, Addict Eau Délice joined Eau Fraîche and Eau Sensuelle in the line. Dior still sells it, in 50 and 100 ml.

The house’s story

Dior describes Eau Fraîche as a lively, radiant fragrance with sparkling, floral and tangy notes. For François Demachy, Dior Addict makes its mark at once: generous without opulence, alluring without being overly demonstrative.

The house gives the Dior Addict woman a free, carefree youth: in Saint-Tropez, from the beach to the café, she flirts and dances with an irreverent joie de vivre, which the 2012 campaign puts into images.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

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The advertising

Daphne Groeneveld, June 2012

Daphne Groeneveld dances in Saint-Tropez before Jonas Åkerlund’s camera and Tim Walker’s lens, in tribute to Brigitte Bardot.

In June 2012, Dior unveiled the campaign for Eau Fraîche and Eau Sensuelle, which also features the Dior Addict Eau de Parfum. After the Château de Versailles, setting of the previous campaign, the house chose Saint-Tropez, where Dutch model Daphne Groeneveld dances through the streets and on the beaches.

Jonas Åkerlund directed the film and Tim Walker took the photographs. The campaign pays tribute to Brigitte Bardot and to “And God Created Woman,” Roger Vadim’s 1956 film, in a 1960s atmosphere. A three-minute extended version accompanies the film.

From the same line

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