J'Ador In Joy

Yet, as if to seduce them a little more with every breath, Dior perpetually reinvents it. In this context, the house has just unveiled the 2017 version of this fragrance. Get ready to welcome the sun-kissed and marine breath of J'Adore In Joy…

The sun-drenched scent of the new J'Adore In Joy

More than ever, the J'Adore In Joy fragrance seems to be placed under the sign of sunshine and vacations. It is a journey into the heart of nature, inviting one to let go and recharge. Wearing the new J'Adore In Joy thus amounts to returning to the very essence of beauty. This new juice was created by the official perfumer of the house of Dior: François Demachy. Appointed to this position in 2006, he is today considered one of the finest alchemists of his time, wonderfully carrying on a tradition of unrivaled craftsmanship combined with extraordinary boldness. Here, he chose to create surprise from the very top notes of the J'Adore In Joy fragrance. Indeed, it opens on a marine scent of salt. This unexpected start then quickly gives way to a heart brimming with sun and flowers. J'Adore In Joy thus combines the presence of neroli, tuberose, sambac jasmine and ylang-ylang. Incidentally, this island flower was already one of the key ingredients of the very first J'Adore. Finally, J'Adore In Joy ends with a more gourmand breath of peach. This juicy and appetizing fruit leaves behind it all the temptation of the J'Adore In Joy woman.

The image of the latest Dior fragrance

To embody the aura of J'Adore In Joy, the Dior brand chose actress Charlize Theron. Indeed, a few months ago, she signed on to create a brand new advertising campaign for the J'Adore collection. In it, the actress found herself immersed in the heart of the elements, closer than ever to nature. Thus, she did not hesitate to exclaim in the ad: Water, earth, sun and me. It is therefore precisely all these elements that are found in the new J'Adore In Joy. As the actress explains, what we wanted to do with this campaign, she says, is show the influence that authenticity and the elements can have on our emotions. The whole is presented to us, as usual, in the iconic bottle of Dior's J'Adore line. It takes the shape of an amphora and is heavily inspired by the house's New Look style. Its neck displays an exaggerated length and is decorated with a multitude of golden rings. It sits above a defined waist as well as more voluptuous hips. The whole is resolutely feminine, revealing today the new flesh-toned color of the J'Adore In Joy fragrance.