Christian Dior
DIOR Dior Homme Original
Dior Homme Original: When a man wears flowers... In 2005, Dior offered men a new chic and elegant fragrance, shaped through original raw materials, at least within the relatively closed sphere of men's perfumes.
- Brand
- Christian Dior
- Launch year
- 2005
- Perfumer
- Gender
- Men
- Olfactory family
- Woody
- Concentration
- Eau de Toilette
Where to buy
Built around iris accords and woody notes, Dior Homme Original wins men over with its wild chic side while retaining the elegant and luxurious signature of the house of Dior. The fragrance, worn by various renowned male faces of the campaign, would become the olfactory formula for the image of the modern and refined man, while remaining restrained and elegant.
Dior Homme Original, or the multiplication of elegant and modern male faces of the campaign
Beyond the general communication built around the high-end and luxury, fragrances developed by Dior's creators need to live up to the house's inspirations. Thus, Dior Homme Original was launched in 2005 in restrained and effective packaging that initially conceals a juice that is actually rather innovative.
The visuals and advertising spots lean toward elegant black and white, aesthetic “virile” compositions of a man with a beautiful car, and, of course, male faces of the campaign as handsome as they are elegant. The first campaign for Dior Homme Original featured Jamie Dornan, a young model at the time, in minimalist and refined shots that emphasize the young man's personality and powerful gaze. Jude Law, and more recently Robert Pattinson, would be featured in elegant, retro spots, chosen for their exceptional aura and, of course, their potential appeal to admirers of every kind…
So Dior Homme aims to carry in its sillage a natural elegance while adding a few refinements. Entirely in keeping with the fragrance created by Hedi Slimane and Olivier Polge...
An original fragrance that plays with the great classics
Looking at the restrained and elegant bottle, cut from thick glass with a square shape, one hardly imagines that the delicately amber juice could be so surprising and powdery. And yet...
This beautiful iris, composed for an elegant and confident man, offers quite a few surprises! The top notes of lavender, sage and bergamot open the fragrance on fresh, aromatic and lively notes, rather reassuring and classic for a first encounter. On venturing toward the heart notes, however, one discovers magnificent notes of iris concrete subtly paired with amber notes and gourmand notes of cocoa, a great novelty in men's perfumery. Finally, the warmth and sensuality of patchouli, vetiver and leather notes remind us that Dior Homme Original is not a unisex fragrance, that it is indeed virile and distinguished… with a great deal of refinement.
Evidently, Dior Homme Original is the fragrance that women would gladly steal, and do steal, from men. Beneath its air of a mysterious and elegant dandy, Dior Homme Original exhales its floral and powdery scents to carry, with punch, men longing for originality. Between restraint and fantasy, Dior Homme Original has managed to strike the right balance to be loved in just measure.
Olfactory pyramid
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The advertising
In 2005, the house of Dior would once again present one of its most magnificent and sensual compositions with Dior Homme. This fragrance perfectly embodies the masculine olfactory representation that Christian Dior holds of the modern man. Created by François Demachy, official perfumer of the house of Dior, the composition is built around iris, one of the most expensive and most noble ingredients in the perfumer's palette. It should be noted that iris is generally used in women's fragrances. Here, it brings to Dior's man a feminine, irresistible sensuality and delicacy. Nevertheless very virile, Dior Homme is the new weapon of seduction for contemporary men.
Dior Homme, a scandalous clip
Numerous advertising clips have been made to present the men's fragrance Dior Homme. Most of them feature the very famous Robert Pattinson and the equally well-known Camille Rowe. Whether in the street, on the beach, in a bed or a pool, the couple is irresistibly drawn to one another and makes no secret of kissing or touching each other. In this clip excerpt dating from 2013, the two lovebirds can be seen in an elevator. Under the camera of Romain Gavras, a specialist in advertising clips, we witness a proper make-out session! Still in black and white, the clip evokes the virility of man. Daring, scandalous and terribly sexy, the clip is considered shocking. It nonetheless shows a fiercely masculine, sexy, devilish Robert Pattinson, all set to the song Whole Lotta Love by the legendary rock band Led Zeppelin.
Robert Pattinson and Camille Rowe, one of the sexiest Dior Homme couples
Robert Pattinson was born in London in 1986. He is known for the magnificent performances he delivered, first in the film Twilight alongside Kristen Stewart, and in the film Harry Potter and the Goblet of Fire, the 4th installment of the Harry Potter saga. Since 2013, Robert Pattinson has been the face of the campaign for Dior's Dior Homme fragrances, and the brand states that he will remain the face of the campaign for 2018, collaborating for the occasion with Karl Lagerfeld… Camille Rowe-Pourcheresse was born in 1990 in Paris. She was discovered in 2008 while sitting at a café terrace in the Marais district of Paris. She quickly began walking runways for Cacharel, Zadig & Voltaire, and IKKS. Camille Rowe is also the face of the campaign for the Chloé fragrance, succeeding Clémence Poésy. In 2013, Christian Dior noticed her for her sensual beauty and asked her to become the face of the campaign for Dior Homme. The collaboration with Dior did not stop there, as Camille Rowe also became the face of the campaign for Poison Girl, a model the brand no longer seems willing to do without…
Here, Camille Rowe and Robert Pattinson form one of the most glamorous and sensual couples. In a black-and-white clip, the lovers push the game of seduction a little far. Provocative and sensual, the clip nonetheless showcases the magnificent fragrance Dior Homme.