The Beat for Men

No one knows exactly what rock band Mister Burberry listened to, but there is no doubt that this aspiration served in the creation of this duo of fragrances. The Beat Men appears as a woody, green and spicy juice, with a particularly commendable taste and an absolutely vibrant intensity.

Burberry's rock 'n' roll modernity

While the Burberry house often presents itself in a resolutely English style, here it is a question of the British spirit in all its rock 'n' roll aspects. The Beat Men thus seems to have captured all the attitude and energy of today's men, delivering their sometimes carefree personality. The Beat Men is thus aimed at modern-day gentlemen who do not hesitate to live in the present moment with spirit and intensity. The Beat Men is a vibrant juice inspired by the masculine energy of the Burberry brand in all its most positive aspects. While Burberry's natural elegance is still present throughout this juice, it nonetheless seems less studied than before. This perfume is the image of a masculine, tousled yet perfectly controlled hairstyle. This gives The Beat Men a very young, modern and dynamic side. It is a perfume synonymous with open-mindedness, avant-gardism and spontaneity.

The Beat Men's woody freshness

The Beat Men was created by two perfumers, namely Domitille Bertier and Olivier Polge. These two renowned creators worked here around two flavors highly appreciated by men: woody essences and citrus freshness. Thus, The Beat Men appears as a juice full of contrasts. It delivers a fresh energy whose opening trembles thanks to the presence of citron. The impertinence of the Burberry man, meanwhile, shows through the intensity of black pepper, at once fresh, elegant and full-bodied. What's more, Burberry's refinement is here underlined by green and powdery violet leaves. The heart of The Beat Men then revolves around the floral and spicy flavor of geranium. This is accompanied by white thyme and elemi for an aromatic and cold effect. Finally, the whole finishes with an exclusive and unexpected ingredient: leatherwood, a product renowned for its leathery and smoky flavor. This is then wrapped in vetiver and cedarwood for a resolutely masculine and modern result. As for the bottle, The Beat Men combines metal and glass. The whole has a very graphic look combining an electric green juice and a gunmetal gray color. The house's famous tartan is drawn in graphite color on its surface. The whole is also decorated with a waxed black cotton cord dressed with a metal aiglet echoing Burberry style.