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Christian Dior

Dior Homme Cologne

In 2013 Dior gave a new version of Dior Homme Cologne, born in 2007. François Demachy holds the cologne to three materials: Calabrian bergamot, grapefruit blossom and white musk. The house presents it as a clean freshness with an enveloping trail, and Jude Law carries the campaign, photographed by Peter Lindbergh.

Brand
Christian Dior
Launch year
2013
Perfumer
Gender
Men
Olfactory family
Citrus
Secondary family
Musky
Concentration
Eau de Cologne
EAN
3348901126342 (75 ml) · 3348901126359 (125 ml)
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Dior Homme Cologne

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Dior launched Dior Homme Cologne in 2007, in the wake of Dior Homme, and gave it a new reading in 2013. François Demachy signed that version, true to the spirit of colognes and far removed from the previous one.

A flower for a cologne

The house builds it around grapefruit blossom, which it says it is using for the first time. It finds in it the smooth character of neroli essence, with a sharper, more incisive facet, and makes it the heart of a freshness it calls clean and contemporary.

Dior presents the result as expressive as an eau de parfum yet infinitely airy, with an enveloping trail. For François Demachy, Dior Homme Cologne is the manifesto of a simple, authentic luxury, a freshness dressed in cottony notes.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Base notesWhat lingers

What critics say

One signed reading: Charles-Philippe, of Bespoke Unit, finds a very fresh, brisk summer cologne, zestier than plain bergamot, which he keeps for hot days and judges very successful, if expensive for what it offers.

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What the community says

LongevityShort
Fleeting1 voteAll day
SillageModerate
Intimate1 voteOverpowering

Season

Summer100 %
1 vote

Occasion

Work100 %
1 vote

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The advertising

Jude Law on the French Riviera

Jude Law, photographed by Peter Lindbergh at the wheel of a vintage convertible on the French Riviera, carries the 2013 campaign.

For the 2013 launch, Dior gave the campaign to Jude Law, already the face of the Dior Homme line. Peter Lindbergh photographed him on the French Riviera, at the wheel of a vintage convertible, in a white tee shirt under a fluid jacket.

The film released in March 2013 does not show the actor, who appears only in the print campaign. The fashion press read it as an image of simplicity, in keeping with the house’s talk of elegance without display.

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