Dior Homme Intense

Dior launched Dior Homme Intense in 2007, two years after the eau de toilette that had imposed a powdery iris on a widely distributed masculine. The house entrusted the line to François Demachy, who had joined Dior as in-house perfumer in 2006 and to whom it also owes the Cologne, Sport and Parfum versions.

An eau de parfum born of an eau de toilette

The 2005 eau de toilette is the work of Olivier Polge, then at IFF. The Intense takes up its central material, Tuscan iris, and carries it to eau de parfum concentration, fuller and darker. The elder’s cocoa and leather stay out; ambrette and cedar take their place.

At its release, in November 2007, Now Smell This announced it as a limited edition in 50 ml of smoked glass. Dior intended it for the evening and wanted it worn like a tuxedo.

A formula reworked in 2011

Demachy reworked the formula in 2011. The market refers to both juices by the single title Dior Homme Intense, which explains the conflicting years found everywhere: 2007 for the creation, 2011 for the reworked version.

In 2020, Dior remade the line’s eau de toilette. The critic Persolaise noted at the time that the Intense got new packaging, and that he was assured the juice had not changed. The ingredient list Dior publishes today in France is the same as in the United States.

What the house says

Dior suggests wearing Dior Homme Intense like a suit of sharp elegance: a full, powerful eau de parfum whose iris is lifted by a sensual amber facet and a base of precious woods.

The house classes it among woody ambers and quotes François Demachy’s phrase that serves as the line’s program: “a new virility, immediate and yet complex.”