Hugo Boss
Boss Bottled Eau de Parfum
Boss Bottled Eau de Parfum, the latest release from Hugo Boss In 2020, the house of Hugo Boss decided to write a new chapter in the history of its star fragrance: Boss Bottled. Initially created in 1998, this fragrance for men keeps reinventing itself year after year, as if to embody elegance, classicism and modernity ever more fully.
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Presented in a bottle with a soft, streamlined silhouette, Boss Bottled seems to move through the ages without aging a bit, always offering a vast range of possibilities to those who wear it. Indeed, just like its predecessors, Boss Bottled Eau de Parfum is just as suited to a society evening as to a day at the office or a workout session. That said, do not think it lacks character! It now comes with a new, more intense, spicy and woody scent.
Boss Bottled Eau de Parfum, the man of today embodied by Chris Hemsworth
Boss Bottled Eau de Parfum falls within the same register as its predecessors and addresses all determined men, ambitiously following their own path. Endowed with an obvious signature, it seems designed to move through a cosmopolitan world made of elegance and refinement. Developed under the Coty license, it is described as the latest intense fragrance created for the man of today, who remains true to himself, follows his own path, and defines his own version of success. On screen, this is precisely the image being highlighted. In the Hugo Boss advertising campaign, once again, Boss Bottled Eau de Parfum is embodied by Australian actor Chris Hemsworth. With his blond head and bulging muscles, no one seems able to resist him. Previously an ambassador for the Diesel brand, he became the face of Hugo Boss in 2017. Here, he is featured in an advertisement shot in New York, directed by the talented James Gray. So, how about following in the footsteps of this modern, urban man?
Boss Bottled Eau de Parfum, a new spicy and woody breath
Boss Bottled Eau de Parfum suits every occasion without lacking character. Developed by perfumer Honorine Blanc, it unfolds a new intensity and absolute warmth. Refined, it opens with a true burst of freshness dominated by apple and bergamot. However, the spices are not far behind, and its top notes quickly become richer with black pepper. Then, Boss Bottled Eau de Parfum moves toward a heart that is just as fiery and gourmand. This heart rests on a trio of chestnut, cardamom and cinnamon. Immediately, Boss Bottled Eau de Parfum draws us into a real addiction. Its masculinity is then gradually reinforced by the presence of vetiver. Animalic and leathery, this masculine fragrance ends with a final breath of musk.
As for the bottle, Boss Bottled Eau de Parfum comes in the saga's historic bottle. However, for the occasion, it has been tinted with a new golden bronze color.
Olfactory pyramid
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The advertising
Chris Hemsworth in New York
Be Your Own Man campaign with Chris Hemsworth, a film shot in New York by James Gray and visuals by photographer Craig McDean.
Chris Hemsworth is the global ambassador of the fragrance for the campaign accompanying the launch, titled Be Your Own Man. The actor is not new to the line: Hugo Boss had introduced him in September 2017 as the new face of BOSS Bottled for the Man of Today campaign, a role he still holds in the film shown on the official BOSS Fragrances channel.
The film is shot in New York by director James Gray, and the still visuals are signed by fashion photographer Craig McDean. The staging shows Hemsworth running through the city and then in an apartment; the campaign tagline is Every day is yours for the taking.