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Christian Dior

Fahrenheit

Launched by Dior in 1988, Fahrenheit shook up men’s perfumery with an unprecedented accord of violet leaf, wood and leather, opened by the freshness of Sicilian mandarin. Signed by Jean-Louis Sieuzac, it was an immediate success and divided as much as it seduced. Its bottle with a fiery gradient was born, according to the house, from a flaw in the cooling of the glass.

Brand
Christian Dior
Launch year
1988
Perfumer
Gender
Men
Olfactory family
Woody
Secondary family
Leather
Concentration
Eau de Toilette
EAN
3348900012189 (50 ml) · 3348900012219 (100 ml) · 3348900147324 (200 ml)
Fahrenheit

Where to buy

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Dior launched Fahrenheit in 1988, three years after Poison. Maurice Roger, head of Parfums Christian Dior, wanted to break with a men’s market saturated with aromatic Mediterranean accords of lavender, rosemary or sage, and championed a rather floral concept, far from feminine flowers such as jasmine.

Jean-Louis Sieuzac

The fragrance was entrusted to Jean-Louis Sieuzac, a perfumer at the fragrance house Florasynth. He built Fahrenheit around an unprecedented accord of violet, wood and leather, which Dior still presents today as a unique, contrasting signature.

The “Fût R”

Dior keeps alive a legend around its signature note, the “Fût R.” A barrel of perfume forgotten in full sun in a courtyard is said to have suddenly given off an unexpected scent; recognized for its power, the note was reportedly analyzed and reproduced.

An immediate success

The launch outdid that of Poison. According to Dior’s figures as reported by Women’s Wear Daily, 1.4 million bottles sold in Europe from October to December 1988, against 1.2 million for Poison in its first three months.

The house describes it as a timeless fragrance that escapes fashion and has carved out its own territory. The Fahrenheit man embodies, alone before the elements, a thirst for the absolute.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Kevin, at Now Smell This, finds it more modern than most recent men’s fragrances; Persolaise, who wore it, recalls that it divided the public almost as much as Poison.

Read what critics say

What the community says

LongevityLong
Fleeting1 voteAll day
SillageOverpowering
Intimate1 voteOverpowering

Season

Winter100 %
1 vote

Occasion

Evening100 %
1 vote

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

Ridley Scott’s jetty

In 1988, Ridley Scott filmed a man at the end of a jetty, to music by Pat Metheny and Lyle Mays; the tagline reads “L’homme infiniment.”

For Fahrenheit’s first film, in 1988, Dior called on Ridley Scott. A man walks to the end of a jetty, facing the sea; at the end of his walk, the perspective flips and the stretch of water becomes a stretch of sand.

The film is set to fragments of As Falls Wichita, So Falls Wichita Falls, by Pat Metheny and Lyle Mays, and carries the tagline “L’homme infiniment.” The same music returns in later films, such as the one for Fahrenheit Aqua in 2011.

For the Fragrance Foundation France, Fahrenheit’s campaigns celebrate wide open spaces and the colors of twilight, around a determined adventurer, a thread taken up by the variations.

From the same line

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Also composed by Jean-Louis Sieuzac

All creations by Jean-Louis Sieuzac

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