Dior Homme Parfum

Dior launched Dior Homme Parfum in 2014, signed by François Demachy, then the house’s perfumer-creator. According to the launch presentation carried by Prestige Magazine, he wanted to make it the quintessence of Dior Homme: a leathery fragrance of extreme concentration, where strength joins subtlety.

The 2014 Parfum

This first version rested on a leather accord, brightened by Italian orange and held by cedar, extended by a Tuscan iris absolute and a Damascena rose absolute. Sri Lankan sandalwood carried it toward a base of ambrette absolute.

Francis Kurkdjian’s reinterpretation

In 2025, for the twentieth anniversary of Dior Homme, Francis Kurkdjian, Dior’s perfume creative director since 2021, signed a reinterpretation that replaces, without changing the name, François Demachy’s version. Persolaise saw it appear as early as the end of 2024.

The house describes a fragrance written around a dual iris note, airy and intense, played in overdose against powerful ambery wood accords. Francis Kurkdjian says he pushed to the extreme the dialogue between fragility and strength, between powdery softness and ambery base.

According to ICON-ICON, he wanted to redraw the fragrance rather than reinvent it, like a skyscraper rising with density, a flower emerging from concrete and glass. Dior Homme Parfum now comes in 50, 75 and 125 ml.